Read and Download eBook Full
Author: Frances Bowen
Publisher: Cambridge University Press
Published: 2014-05-29
Total Pages: 311
ISBN-13: 1107034825
DOWNLOAD EBOOKExamines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.
Author: Frances Bowen
Publisher: Cambridge University Press
Published: 2014-05-29
Total Pages: 311
ISBN-13: 1139916467
DOWNLOAD EBOOKBusinesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism. It addresses the indirect cost of companies' symbolic actions and develops a new concept of the 'social energy penalty' - the cost to society when powerful corporate actors limit the social conversation on environmental problems and their solutions. This thoughtful book develops a set of tools for researchers, regulators and managers to separate useful environmental information from empty corporate spin, and will appeal to researchers and students of corporate responsibility, corporate environmental strategy and sustainable business, as well as environmental practitioners.
Author: Toby Miller
Publisher: Routledge
Published: 2017-08-03
Total Pages: 114
ISBN-13: 1317333497
DOWNLOAD EBOOKGreenwashing Culture examines the complicity of culture with our environmental crisis. Through its own carbon footprint, the promotion of image-friendly environmental credentials for celebrities, and the mutually beneficial engagement with big industry polluters, Toby Miller argues that culture has become an enabler of environmental criminals to win over local, national, and international communities. Topics include: the environmental liabilities involved in digital and print technologies used by cultural institutions and their consumers; Hollywood's 'green celebrities' and the immense ecological impact of their jet-setting lifestyles and filmmaking itself; high profile sponsorship deals between museums and oil and gas companies, such as BP's sponsorship of Tate Britain; radical environmental reform, via citizenship and public policy, illustrated by the actions of Greenpeace against Shell's sponsorship of Lego. This is a thought-provoking introduction to the harmful impact of greenwashing. It is essential reading for students of cultural studies and environmental studies, and those with an interest in environmental activism.
Author: Kendra Pierre-Louis
Publisher: Ig Publishing
Published: 2012
Total Pages: 0
ISBN-13: 9781935439431
DOWNLOAD EBOOKThe message that the environment is in peril has filtered from environmental groups to society's consciousness to shopping trolleys. The green consumer movement is everywhere, yet few are asking whether this is actually any better for the planet. By examining the major economic sectors of society, Green Washed explains that consumers cannot simply buy their way to sustainability. A new and unique take on green consumption, readers are shown that buying better is only the first step towards obtaining a truly green lifestyle.
Author: John Grant
Publisher: John Wiley & Sons
Published: 2009-08-11
Total Pages: 291
ISBN-13: 0470687312
DOWNLOAD EBOOKWe are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Author: Toby Miller
Publisher: Taylor & Francis
Published: 2017-07-06
Total Pages: 145
ISBN-13: 1317333470
DOWNLOAD EBOOKProfessional sports promote their green credentials and yet remain complicit in our global environmental crisis Sports are responsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries—imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport. Toby Miller argues that such activities amount to "greenwashing". Scrutinizing motor racing, association football, and the Olympics, Miller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role of green citizenship and organic fan activism in promoting pro-environmental sports. This is a must-read for students and researchers in media, communications, sociology, cultural studies, and environmental studies.
Author: Guy Pearse
Publisher: Black Inc.
Published: 2012
Total Pages: 0
ISBN-13: 9781863955751
DOWNLOAD EBOOKGoing green is the new black. In recent years, McDonalds have painted their famous golden arches green, while Richard Branson has funneled money into renewable energy. But are these newly 'climate-friendly' companies and brands really as green as they claim to be?
Author: Sarah Linckens
Publisher: BoD – Books on Demand
Published: 2024-02-29
Total Pages: 48
ISBN-13: 3758372593
DOWNLOAD EBOOKThe sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are perceived despite increasing en-vironmental awareness in society. This study answers how greenwashing is perceived, whether the perception differs depending on the degree of environmental consciousness, and which effects the percep-tion has. In order to answer these questions, a qualitative study via expert interviews with participants belonging to Gen Z has been conducted, making specific reference to the "Conscious Spring" greenwashing campaign by H&M. The qualitative content analysis showed that the majority of participants recognized greenwashing through misleading word choice and contradictory actions that are advertised in the campaign. Nevertheless, there were also interviewees who were misled by the campaign. The campaign had an effect on the participants' attitudes towards the brand, both on their feelings and beliefs about the brand, as well as on their behavioral intentions. The findings are largely used to understand the advertising impact of greenwashing, but they will also be helpful for sustainable clothing companies in creating green campaigns or for NGOs working to combat greenwashing and educate consumers.
Author: Alessandro Rizzello
Publisher: Springer Nature
Published: 2022-08-24
Total Pages: 178
ISBN-13: 3031080319
DOWNLOAD EBOOKThis book provides a unique picture of green finance by highlighting, under both theoretical and practical lenses, current changing paradigms and future directions in this field. The book is founded upon four major aspects that characterize current debates in green finance: products and services, financial innovation, green washing and transparency, and external pressures. The book is particularly useful to understand the current perimeter of the field; identify the potentials and challenges of the sector; explore current changing paradigms and its potentials to act as drivers for mainstreaming green finance; and conceptualize future directions of the field, with particular focus on its role in the post-COVID recovery plans. The book therefore is not only useful for deriving theoretical or practical implications for researchers and policy makers, but also to capture the evolving complexity of the field at the eve of extraordinary and green-driven changes in financial industry and in policy programs. The book also opens up interesting questions on theoretical advances in financial theory derived from these innovations and accelerated by the pandemic. It will be of interest to scholars and students from different academic disciplines such as economics, finance, political science, and entrepreneurship, as well as practitioners interested in green finance and in the financing of environmentally impactful organizations and projects.
Author: Jochen M. Schmittmann
Publisher: International Monetary Fund
Published: 2022-12-09
Total Pages: 40
ISBN-13:
DOWNLOAD EBOOKWe analyze the corporate green bond market under a rational framework without an innate green preference, using a simple adverse selection model. Firms can use green bonds to signal their green credentials to investors. Transition risk stems from uncertainty over the introduction of carbon pricing. We show that green bonds have a price premium over conventional bonds when there are information asymmetry, transition risk, and it is costly to engage in greenwashing, that is, false or exaggerated claims of being green. The extent of greenwashing in the market is a function of the green bond premium. A swift and gradual implementation of carbon pricing generates a small green bond premium and a low level of greenwashing, while delayed and large carbon pricing has an ambiguous effect on both. The model provides a rich set of policy implications, notably the need for swift action on carbon pricing and strong information disclosures and regulations to ensure the integrity of green bonds.
