African Communication Systems and the Digital Age
African Communication Systems and the Digital Age

Author: Eno Ime Akpabio

Publisher: Routledge

Published: 2021-02-21

Total Pages: 221

ISBN-13: 1000342549

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The book covers African communication systems, discussing modes and forms of communication across West, East and Southern Africa and comparing them with traditional and new media. African Communication Systems and the Digital Age contextualizes communication by bringing to the table African contributions to the field, examining the importance of African indigenous forms of communication and the intersection of African communication systems and the digital age. The book covers various concepts, models, theories and classifications of African communication systems, including instrumental communication, types of African music and their communication properties, indigenous writing systems, non-verbal communication, and mythological communication. Through careful analysis of communication in Africa, this book provides insights into the various modes of communication in use prior to the advent of traditional and new media as well as their continued relevance in the digital age. African Communication Systems and the Digital Age will be of interest to students and scholars of African communication.

Indigenous Communication
Indigenous Communication

Author: Eno Akpabio

Publisher: Springer Nature

Published: 2023-11-30

Total Pages: 215

ISBN-13: 3031417666

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This book explores global forms of indigenous communication and their connections with new and digital media. With fresh and original insights, the book transcends the confines of regional analysis to investigate similarities, parallels, and differences present in indigenous communication practices around the world. Through a systematic classification of these diverse methods, including music, myths, iconography, visual, institutional, and axiomatic communication, the author draws comparisons between geographically and historically disparate contexts. Indigenous Communication provides a rigorous conceptual clarification of indigenous forms of communication, both showcasing their various manifestations, and illuminating their relevance and transformative potential in the digital age.

Public Relations Management in Africa Volume 1
Public Relations Management in Africa Volume 1

Author: Albert A. Anani-Bossman

Publisher: Springer Nature

Published: 2023-07-12

Total Pages: 282

ISBN-13: 3031267044

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This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

Public Relations Management in Africa Volume 2
Public Relations Management in Africa Volume 2

Author: Albert A. Anani-Bossman

Publisher: Springer Nature

Published: 2023-07-19

Total Pages: 279

ISBN-13: 3031327519

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This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. ​ Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.

Responsible Management in Africa, Volume 2
Responsible Management in Africa, Volume 2

Author: Kemi Ogunyemi

Publisher: Emerald Group Publishing

Published: 2022-07-11

Total Pages: 217

ISBN-13: 1803824956

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Responsible Management in Africa delivers a rich reservoir of indigenous value-narratives based on a well-balanced philosophical anthropology, enriching global knowledge in the philosophy of management and in business ethics and contributing much-needed insights for leaders around the world to manage enterprise responsibly.

New Journalism Ecologies in East and Southern Africa
New Journalism Ecologies in East and Southern Africa

Author: Trust Matsilele

Publisher: Springer Nature

Published: 2023-03-24

Total Pages: 331

ISBN-13: 3031236254

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This volume presents case studies of news media employing and integrating social media into their news production practices. It links social media use to journalistic practices and news production processes in the digital age of the Global South. Critically, the chapters look at seminal cases of start-up news media whose content is informed by trends in social media, ethical considerations and participatory cultures spurred by the wide use of social media. There has been considerable research looking at the potential of new media technologies, traditional journalism and citizen reporting. The extent to which these new media technologies and ‘citizen journalism’ have morphed or reconfigured traditional journalism practice remains debatable. Currently, there are questions around the limits of social media in journalism practice as the ethical lines continue to become blurred. It is this conundrum of the role of social media in the reconfiguration of the media, news making, production and participatory cultures that requires more investigation. Social media has also turned the logic of the political economy of media production on its head as citizens can now produce, package and distribute news and information with shoestring budgets and in authoritarian regimes with no license of practice. This new political economy means the power that special interest groups used to enjoy is increasingly slipping from their hands as citizens take back the power to appropriate social media journalism to counter hegemonic narratives. Citizens can also perform journalistic roles of investigating and whistleblowing but with a lack off, or limited, regulation. This volume seeks to explore and untangle these issues, and provides an invaluable resource for researchers across the field of journalism, mass media, and communication studies.

Media Ownership in Africa in the Digital Age
Media Ownership in Africa in the Digital Age

Author: Winston Mano

Publisher: Taylor & Francis

Published: 2022-10-24

Total Pages: 287

ISBN-13: 1000713563

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Who owns the media and communications in Africa today and with what implications? The book elegantly answers this urgent question by unpacking multiple dimensions of media ownership through rare and authoritative perspectives, including both historical and contemporary digital developments. It traces the evolving forms of ownership of media and communications in specific African contexts, showing how they interact with broader changes in and outside the continent. The book also shows how Big Techs, such as Meta (formerly known as Facebook), are involved in a scramble for Africa’s digital ecosystem and how their advance brings both opportunities and concerns about ownership and control. The chapters analyse evolving forms of ownership and their implications on media concentration and democracy across Africa. The book offers a nuanced account of how media ownership structures are in some instances captured with an ever-growing and complex ecosystem that also has new opportunities for public interest media. Offering a significant representation of the trends and diversity of existing media systems, the book goes beyond the postcolonial geographical divisions of North and Sub-Saharan Africa to highlight common patterns and significant similarities and differences of communications ownerships between and within African countries. The contributors expose media and communications ownership patterns in Africa that are centralised and yet decentralising and in some cases, battling, resurging and globalising.

Television in Africa in the Digital Age
Television in Africa in the Digital Age

Author: Gilbert Motsaathebe

Publisher: Springer Nature

Published: 2021-04-21

Total Pages: 308

ISBN-13: 3030688542

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This book places television in Africa in the digital context. It address the onslaught of multimedia platforms, digital migration and implication of this technology for society. The discussions in the chapters contained in this book encompass a wide range of issues such as digital disruption of television news, internet television and video on demand platforms, adaptations, digital migration, business strategies and management approaches, PBS, consumption patterns, scheduling and programming, evangelical television, and many others. The book is an important reading for academics, students and television practitioners. It offers an insightful view of television in Africa.

Digital Communications at Crossroads in Africa
Digital Communications at Crossroads in Africa

Author: Kehbuma Langmia

Publisher: Springer Nature

Published: 2020-04-27

Total Pages: 196

ISBN-13: 3030424049

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Digital communication as it is practiced in Africa today is at a crossroad. This edited collection takes that crossroad as its starting point, as it both examines the complicated present and looks to the uncertain future of African communication systems. Contributing authors explore how western digital communication systems have proliferated in the African communication landscape, and argue that rich and long-cherished African forms of communal, in-person communication have been increasingly abandoned in favor of assimilation to western digital norms. As a result, future generations of Africans born on the continent and abroad may never recognize and appreciate African systems of communications. Acknowledging that globalized digital communication systems are here to stay, the volume contends that in order to comprehend the past, present, and future of African communications, scholars need to decolonize their approach to teaching and consuming mediated and in-person communications on the African continent and abroad.