Routledge Handbook of African Media and Communication Studies

Routledge Handbook of African Media and Communication Studies

Author: Winston Mano

Publisher: Routledge

Published: 2021-02-12

Total Pages: 286

ISBN-13: 1351273191

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This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa. Altogether, the book foregrounds convivial epistemologies relevant for locating African media and communication in the pluriverse. This handbook is an essential read for critical media, communications, cultural studies and journalism scholars.


Journalism and Mass Communication in Africa

Journalism and Mass Communication in Africa

Author: Festus Eribo

Publisher: Lexington Books

Published: 2002

Total Pages: 188

ISBN-13: 9780739103777

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Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.


Black/Africana Communication Theory

Black/Africana Communication Theory

Author: Kehbuma Langmia

Publisher: Springer

Published: 2018-05-02

Total Pages: 353

ISBN-13: 3319754475

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Most Western-driven theories do not have a place in Black communicative experience, especially in Africa. Many scholars interested in articulating and interrogating Black communication scholarship are therefore at the crossroads of either having to use Western-driven theory to explain a Black communication dynamic, or have to use hypothetical rules to achieve their objectives, since they cannot find compelling Black communication theories to use as reference. Colonization and the African slave trade brought with it assimilationist tendencies that have dealt a serious blow on the cognition of most Blacks on the continent and abroad. As a result, their interpersonal as well as in-group dialogic communication had witnessed dramatic shifts. Black/Africana Communication Theory assembles skilled communicologists who propose uniquely Black-driven theories that stand the test of time. Throughout the volume’s fifteen chapters theories including but not limited to Afrocentricity, Afro-Cultural Mulatto, Venerative Speech Theory, Africana Symbolic Contextualism Theory, HaramBuntu-Government-Diaspora Communications Theory, Consciencist Communication Theory and Racial Democracy Effect Theory are introduced and discussed.


Political Communication in Africa

Political Communication in Africa

Author: Ayo Olukotun

Publisher: Springer

Published: 2017-02-13

Total Pages: 252

ISBN-13: 3319486314

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This book offers a comprehensive account of the nature and development of political communication in Africa. In light of the growing number of African states now turning towards democratic rule, as well as the growing utilization of information technologies in Africa, the contributors examine topics such as: the role of social media in politics, strategic political communication, political philosophy and political communication, Habermas in Africa, gender and political communication, image dilemma in Africa, and issues in political communication research in Africa, and identify the frontiers for future research on political communication in Africa.


Strategic Communications in Africa

Strategic Communications in Africa

Author: Hugh Mangeya

Publisher: Routledge

Published: 2021-12-24

Total Pages: 258

ISBN-13: 1000533786

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Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.


Communication, Culture, and Human Rights in Africa

Communication, Culture, and Human Rights in Africa

Author: Bala A. Musa

Publisher: University Press of America

Published: 2011

Total Pages: 294

ISBN-13: 0761853073

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"The western world can learn much from this investigation into the relationship between human rights and communication taken from studies in Africa."---Katy W. Hansen, Member, Board of Directors. United Nations Association-USA: past president, National Peace Coprs Association --


Re-imagining Communication in Africa and the Caribbean

Re-imagining Communication in Africa and the Caribbean

Author: Hopeton S. Dunn

Publisher: Springer Nature

Published: 2021-01-30

Total Pages: 390

ISBN-13: 303054169X

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This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and corporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony. This book therefore engages critically with the central issues of how we communicate, produce, entertain, and build communities in 21st-century Africa and the Caribbean.


The Palgrave Handbook of Media and Communication Research in Africa

The Palgrave Handbook of Media and Communication Research in Africa

Author: Bruce Mutsvairo

Publisher: Springer

Published: 2018-03-22

Total Pages: 505

ISBN-13: 3319704435

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This handbook attempts to fill the gap in empirical scholarship of media and communication research in Africa, from an Africanist perspective. The collection draws on expert knowledge of key media and communication scholars in Africa and the diaspora, offering a counter-narrative to existing Western and Eurocentric discourses of knowledge-production. As the decolonial turn takes centre stage across Africa, this collection further rethinks media and communication research in a post-colonial setting and provides empirical evidence as to why some of the methods conceptualised in Europe will not work in Africa. The result is a thorough appraisal of the current threats, challenges and opportunities facing the discipline on the continent.


Re-imagining Development Communication in Africa

Re-imagining Development Communication in Africa

Author: Chuka Onwumechili

Publisher: Lexington Books

Published: 2012-11-02

Total Pages: 259

ISBN-13: 0739176153

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Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second section provides a critique of development communication theory and provides a more cultural appropriate alternative. Additionally, the book applies existing theory to practice in African communities. This leads to the third section of the book which focuses on development communication in some country cases such as in Cameroon, Kenya, Nigeria, and Rwanda.