This accessible and exciting new text looks at the implications of aesthetic labour for work and employment by contextualizing debates and offering a critical approach. The origins of aesthetic labour are explored, as well as the relevant theories from business and management, and sociology. Coverage includes key topics such as: corporate strategy; recruitment and selection practices; and discrimination. Key features include: - a range of case studies from across different types of organizations and popular culture - the exploration of topics such as branding, ′lookism′, ′dressing for success′ and cosmetic surgery - suggestions for further reading.
This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the ‘beauty myth’ with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs’, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries. Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies. “This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise of ‘aesthetic labour’ as a global, transnational and ever-colonizing phenomenon that seeks to sweep up women of all races, ages and locales into its disciplinary grip. Highly recommended.” -Susan J Douglas, University of Michigan, USA the inherited responsibility that remains women’s particular burden to manage.” -Melissa Gregg, Intel Corporation, USA “This book incisively conceptualizes how neo-liberalist and postfeminist tendencies are ramping up pressures for glamour, aesthetic, fashion, and body work in the general public. In a moment when YouTube ‘makeup how to’ videos receive millions of hits; what to wear and how to wear it blogs clock massive followings; and staying ‘on brand’ is sold to us as the key to personal and financial success, ‘aesthetic entrepreneurship’ is bound to become a go-to concept for anyone seeking to understand the profound shifts shaping labor and life in the 21st century.” -Elizabeth Wissinger, City University of New York, USA
From IKEA assembly guides and “hands and pans” cooking videos on social media to Mister Rogers's classic factory tours, representations of the step-by-step fabrication of objects and food are ubiquitous in popular media. In The Process Genre Salomé Aguilera Skvirsky introduces and theorizes the process genre—a heretofore unacknowledged and untheorized transmedial genre characterized by its representation of chronologically ordered steps in which some form of labor results in a finished product. Originating in the fifteenth century with machine drawings, and now including everything from cookbooks to instructional videos and art cinema, the process genre achieves its most powerful affective and ideological results in film. By visualizing technique and absorbing viewers into the actions of social actors and machines, industrial, educational, ethnographic, and other process films stake out diverse ideological positions on the meaning of labor and on a society's level of technological development. In systematically theorizing a genre familiar to anyone with access to a screen, Skvirsky opens up new possibilities for film theory.
This book provides a new history of the changing relationship between art, craft and industry focusing and a new political theory of the categories of aesthetic labour, attractive labour, alienated labour, nonalienated labour and unwaged labour.
Working Aesthetics is about the relationship between art and work under contemporary capitalism. Whilst labour used to be regarded as an unattractive subject for art, the proximity of work to everyday life has subsequently narrowed the gap between work and art. The artist is no longer considered apart from the economic, but is heralded as an example of how to work in neoliberal management textbooks. As work and life become obscured within the contemporary period, this book asks how artistic practice is affected, including those who labour for artists. Through a series of case studies, Working Aesthetics critically examines the moments in which labour and art intersect under capitalism. When did labour disappear from art production, or accounts of art history? Can we consider the dematerialization of art in the 1960s in relation to the deskilling of work? And how has neoliberal management theory adopting the artist as model worker affected artistic practices in the 21st century? With the narrowing of work and art visible in galleries and art discourse today, Working Aesthetics takes a step back to ask why labour has become a valid subject for contemporary art, and explores what this means for aesthetic culture today.
"Demographic and technological trends have yielded new forms of work that are increasingly more precarious, globalized, and brand centered. Some of these shifts have led to a marked decrease in the visibility of work or workers. This edited collection examines situations in which technology and employment practices hide labor within the formal paid labor market, with implications for workplace activism, social policy, and law. In some cases, technological platforms, space, and temporality hide workers and sometimes obscure their tasks as well. In other situations, workers may be highly visible--indeed, the employer may rely upon the workers' aesthetics to market the branded product--but their aesthetic labor is not seen as work. In still other cases, the work occurs within a social interaction and appears as leisure--a voluntary or chosen activity--rather than as work. Alternatively, the workers themselves may be conceptualized as consumers rather than as workers. Crossing the occupational hierarchy and spectrum from high- to low-waged work, from professional to manual labor, and from production to service labor, the authors argue for a broader understanding of labor in the contemporary era. This book adopts an interdisciplinary approach that integrates perspectives from law, sociology, and industrial/labor relations"--Provided by publisher.
What is it like to work in the media? Are media jobs more âe~creativeâe(tm) than those in other sectors? To answer these questions, this book explores the creative industries, using a combination of original research and a synthesis of existing studies. Through its close analysis of key issues âe" such as tensions between commerce and creativity, the conditions and experiences of workers, alienation, autonomy, self-realization, emotional and affective labour, self-exploitation, and how possible it might be to produce âe~good workâe(tm) Creative Labour makes a major contribution to our understanding of the media, of work, and of social and cultural change. In addition, the book undertakes an extensive exploration of the creative industries, spanning numerous sectors including television, music and journalism. This book provides a comprehensive and accessible account of life in the creative industries in the twenty-first century. It is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including business and management studies, sociology of work, sociology of culture, and media and communications.
This far-reaching and authoritative dictionary provides over 300 accessible definitions concerning the interdisciplinary subject of organizational behaviour. It covers the main topics of the field—from ethics, stress and wellbeing, and teamwork, to leadership and management knowledge. Including entries on key terms such as actor-network theory, iron cage, organizational space, and work-life balance, this dictionary encapsulates the different perspectives and concepts that make up organizational behaviour all in one easy-to-use platform. Containing a guide to further reading indicating key texts in the appendices, this dictionary will be useful to students, lecturers, and business professionals alike and serves as the perfect accompaniment to dictionaries of Business and Management, Human Resource Management, Marketing, and Psychology.
This transdisciplinary study scientifically reports the way the established contemporary dance sector in Europe operates from a micro-perspective. It provides a dance scholarly and sociological interpretation of its mechanisms by coupling qualitative data (interview material, observations, logbooks, and dance performances) to theoretical insights. The book uncovers the sometimes contradicting mechanisms related to the precarious project-oriented labor and art market that determine the working and living conditions of contemporary dance artists in Europe’s dance capitals Brussels and Berlin. In addition, it examines how these working and living conditions affect the work process and outcome. From a sociological perspective, the book engages with the relevant contemporary social issue of precarity and this within the much-at-risk professional group of contemporary dance artists. In this regard, the research brings novelty within the subject area, particularly by employing a unique methodological approach. Although the research is initially set up in a specific geographical context and within a specific research population, the book offers insights into issues that affect our neoliberal society at large. The research findings show potential to make a relevant contribution with regards to precarity within dance studies and performance studies, but also labor studies and cultural sociology.
