Advertising's Ten Best of the Decade
Author: Mary Warlick
Publisher: One Club for Art & Copy
Published: 1991
Total Pages: 99
ISBN-13: 9780823060924
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Author: Mary Warlick
Publisher: One Club for Art & Copy
Published: 1991
Total Pages: 99
ISBN-13: 9780823060924
DOWNLOAD EBOOKAuthor: Mary Warlick
Publisher:
Published: 1990
Total Pages: 108
ISBN-13:
DOWNLOAD EBOOKAuthor: David Ullman
Publisher: Figure 1 Publishing
Published: 2020-04-14
Total Pages: 115
ISBN-13: 177327113X
DOWNLOAD EBOOKIt’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the ’60s and ’70s—that’s not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It’s simple—learn how to be a great client, and you’ll get great advertising.
Author: New York Public Library. Research Libraries
Publisher:
Published: 1976
Total Pages: 580
ISBN-13:
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Publisher:
Published: 1927
Total Pages: 900
ISBN-13:
DOWNLOAD EBOOKAuthor: Nicholas Ind
Publisher: N T C Business Books
Published: 1995
Total Pages: 228
ISBN-13: 9780844234199
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Publisher:
Published: 1918
Total Pages: 1644
ISBN-13:
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Publisher:
Published: 1891
Total Pages: 874
ISBN-13:
DOWNLOAD EBOOKAuthor: Robyn Blakeman
Publisher: SAGE
Published: 2014
Total Pages: 265
ISBN-13: 1412997615
DOWNLOAD EBOOKA concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Author: Belch
Publisher: McGraw Hill
Published: 2014-09-16
Total Pages: 881
ISBN-13: 0077170474
DOWNLOAD EBOOKEbook: Advertising and Promotion