This gorgeous book presents more than 700 cards in full color and includes fascinating insights, pricing tips, card identification, and values for over 2,000 cards. It augments an enormous collection numbering over 15,000 cards.
How trading cards captured the popular culture—from war to sports, science to celebrities—with tips on how to start and develop your own collection. The collection of picture cards has fascinated generations of children and adults since the late nineteenth century. Between 1900 and 1940, cartophily, as the hobby became known, became widespread as hundreds of millions of attractive cards were issued, usually with packets of cigarettes. These cards give us a unique insight into the cultural history of the period. Although the production of cigarette and other trade cards has declined in recent decades, millions of people worldwide now collect trading cards and stickers issued by the likes of Topps and Panini. This attractive and extensively illustrated guide to collecting cigarette and other trade cards gives the reader a lively history of the hobby, and offers the collector some valuable advice on how to begin and maintain a collection. The wide variation of themes of card issues is explored, with many of the stories behind the cards revealed. It will appeal to novice and established card collectors, and those with an interest in twentieth century social and cultural history.
Reflections on collecting baseball cards in childhood accompany remarks on the skills and achievements of players whose pictures were found in bubble gum packages
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
This book is a comprehensive, illustrated reference for the chromolithographic advertising cards issued by the Arbuckle Brothers Coffee Company in the late 19th Century. Such cards were printed and distributed by a multitude of businesses during this period, and are commonly referred to as "Victorian Trade Cards." To promote their "ARIOSA" brand of coffee, Arbuckles' distributed hundreds of different cards, most of them inserted into their 1-lb. coffee packages, and many of them in distinct and numbered series. Some cards simply consisted of pretty pictures on the front, with Ariosa coffee advertising on the back. Many others purported to be educational in nature, weaving topics such as history, geography, zoology, and even cooking into both the illustrations and the accompanying narratives. This reference includes full-color images of each and every card that was issued as part of a series, as well as most of the known cards that were issued independently. Printing varieties that have been identified for some cards are detailed and, in most cases, also illustrated. For a few of the series, which did not use designs originally commissioned for Arbuckles', background information has been included which traces the original sources for those designs. Hopefully, this reference will serve not only as a valuable resource for active collectors of these wonderful old pieces of Americana, but perhaps also as an inspiration for future collectors and historians to delve into the fascinating world of both the Arbuckle Brothers Coffee Company and Victorian Trade Cards in general.
Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn't decide what to smoke, drink, eat, or wear, there was no need to worrythe stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.
Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.