Advertising Today and Tomorrow
Advertising Today and Tomorrow

Author: W.A. Evans

Publisher: Routledge

Published: 2013-05-02

Total Pages: 236

ISBN-13: 1136665943

DOWNLOAD EBOOK

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.

Advertising Today
Advertising Today

Author: Warren Berger

Publisher: Phaidon Press

Published: 2004-03-01

Total Pages: 0

ISBN-13: 9780714843872

DOWNLOAD EBOOK

Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.

Ogilvy on Advertising
Ogilvy on Advertising

Author: David Ogilvy

Publisher: Vintage

Published: 2013-09-11

Total Pages: 613

ISBN-13: 0804170053

DOWNLOAD EBOOK

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Aunt Jemima, Uncle Ben, and Rastus
Aunt Jemima, Uncle Ben, and Rastus

Author: Marilyn Kern Foxworth

Publisher: Praeger

Published: 1994-07-30

Total Pages: 266

ISBN-13:

DOWNLOAD EBOOK

From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising.

Hearings
Hearings

Author: United States. Congress. House. Select Committee on Small Business

Publisher:

Published: 1971

Total Pages: 1366

ISBN-13:

DOWNLOAD EBOOK