Advertising Today

Advertising Today

Author: Warren Berger

Publisher: Phaidon Press

Published: 2004-03-01

Total Pages: 0

ISBN-13: 9780714843872

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Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.


Advertising Today and Tomorrow

Advertising Today and Tomorrow

Author: W.A. Evans

Publisher: Routledge

Published: 2013-05-02

Total Pages: 236

ISBN-13: 1136665943

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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.


The Essentials of Today's Marketing

The Essentials of Today's Marketing

Author: İnci ERDOĞAN TARAKÇI

Publisher: Efe Akademi Yayınları

Published: 2023-04-06

Total Pages: 289

ISBN-13: 6256939778

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RETRO MARKETING: A PRODUCT RECOMMENDATION FOR ENTERTAINMENT SERVICES Burcu GÖK - Özlem GÜNCAN NEUROGASTRONOMIC MARKETING Ceyhun UÇUK HR MARKETING Çağla DEMİR REMARKETING and RETARGETING Doğuş YÜKSEL STEALTH MARKETING Gizem TOKMAK DANIŞMAN MARKETING 5.0 Gürkan ÇALIŞKAN - Yakup ERDOĞAN GLOBAL MARKETING M. İhsan ÇUBUKCU SOCIAL MARKETING AND NONPROFIT ORGANIZATIONS Melda ASLAN BUZZ MARKETING Nilgün KÖKSALAN ETHICS OF DIGITAL MARKETING Özlem KARAMAN HYPER PERSONALIZED MARKETING Sefa Emre YILMAZEL MOBILE MARKETING Sena ALTIN SENSORY MARKETING Serhat BİNGÖL SUSTAINABLE MARKETING Sinem SARGIN SOCIAL MEDIA MARKETING Yakup ERDOĞAN - Gürkan ÇALIŞKAN BIG DATA MARKETING Murat SAKAL


The Essentials of Today's Marketing-2

The Essentials of Today's Marketing-2

Author: İnci ERDOĞAN TARAKÇI

Publisher: Efe Akademi Yayınları

Published: 2023-06-30

Total Pages: 358

ISBN-13: 625645281X

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CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN


Today's Public Relations

Today's Public Relations

Author: Robert L. Heath

Publisher: SAGE

Published: 2006

Total Pages: 561

ISBN-13: 1412926351

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'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.


Encyclopedia of Business in Today's World

Encyclopedia of Business in Today's World

Author: Charles Wankel

Publisher: SAGE

Published: 2009-06-12

Total Pages: 537

ISBN-13: 141296427X

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Serving as a general, nontechnical resource for students and academics, these volumes provide an understanding of the development of business as practiced around the world.


Understanding Today's Youth Culture

Understanding Today's Youth Culture

Author: Walt Mueller

Publisher: Tyndale House Publishers, Inc.

Published: 1999

Total Pages: 484

ISBN-13: 9780842377393

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Presents a comprehensive guide for parents, teachers, and youth workers to help them understand and address the issues that influence the behaviors, values, and attitudes of young people in their care.