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Author: Kara K. W. Chan
Publisher: Chinese University Press
Published: 2004
Total Pages: 222
ISBN-13: 9789629961794
DOWNLOAD EBOOKChina has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Author: Hong Cheng
Publisher: Copenhagen Business School Press DK
Published: 2009
Total Pages: 324
ISBN-13: 9788763002271
DOWNLOAD EBOOKThis book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Author: Orna Naftali
Publisher: John Wiley & Sons
Published: 2016-03-31
Total Pages: 192
ISBN-13: 1509505946
DOWNLOAD EBOOKChinese childhood is undergoing a major transformation. This book explores how government policies introduced in China over the last few decades and processes of social and economic change are reshaping the lives of children and the meanings of childhood in complex, contradictory ways. Drawing on a broad range of literature and original ethnographic research, Naftali explores the rise of new ideas of child-care, child-vulnerability and child-agency; the impact of the One-Child Policy; and the emergence of children as independent consumers in the new market economy. She shows that Chinese boys and increasingly girls, too are enjoying a new empowerment, a development that has met with ambiguity and resistance from both caregivers and the state. She also demonstrates how economic restructuring and the recent waves of rural/urban migration have produced starkly unequal conditions for children’s education and development both in the countryside and in the cities. Children in China is essential reading for students and scholars seeking a deeper understanding of what it means to be a child in contemporary China, as well as for those concerned with the changing relationship between children, the state and the family in the global era.
Author: Barrie Gunter
Publisher: Routledge
Published: 2004-09-22
Total Pages: 195
ISBN-13: 1135626316
DOWNLOAD EBOOKThe current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Author: Trent Bax
Publisher: Routledge
Published: 2013-08-15
Total Pages: 240
ISBN-13: 1135096953
DOWNLOAD EBOOKA form of 'electronic opium' is how some people have characterised young people’s internet use in China. The problem of 'internet addiction' (wangyin) is seen by some parents as so severe that they have sought psychiatric help for their children. This book, which is based on extensive original research, including discussions with psychiatrists, parents and 'internet-addicted' young people, explores the conflicting attitudes which this issue reveals. It contrasts the views of young people who see internet use, especially gaming, as a welcome escape from the dehumanising pressures of contemporary Chinese life, with the approach of those such as their parents, who medicalise internet overuse and insist that working hard for good school grades is the correct way to progress. The author shows that these contrasting attitudes lead to battles which are often fierce and violent, and argues that the greater problem may in fact lie with parents and other authority figures, who misguidedly apply high pressure to enforce young people to conform to the empty values of a modern, dehumanised consumer-oriented society.
Author: Qian Gong
Publisher: Springer
Published: 2016-10-25
Total Pages: 217
ISBN-13: 1137498773
DOWNLOAD EBOOKThis book analyses parental anxieties about their children’s healthcare issues in urban China, engaging with wider theoretical debates about modernity, risk and anxiety. It examines the broader social, cultural and historical contexts of parental anxiety by analysing a series of socio-economic changes and population policy changes in post-reform China that contextualise parental experiences. Drawing on Wilkinson’s (2001) conceptualisation linking individual’s risk consciousness to anxiety, this book analyses the situated risk experiences of parents’ and grandparents’, looking particularly into their engagement with various types of media. It studies the representations of health issues and health-related risks in a parenting magazine, popular newspapers, commercial advertising and new media, as well as parents’ and grandparents’ engagement with and response to these media representations. By investigating ‘a culture of anxiety’ among parents and grandparents in contemporary China, this book seeks to add to the scholarship of contemporary parenthood in a non- Western context.
Author: Xinghua Li
Publisher: Routledge
Published: 2016-05-05
Total Pages: 168
ISBN-13: 1317753356
DOWNLOAD EBOOKSince the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Author: K. Praveen Parboteeah
Publisher: Routledge
Published: 2018-10-16
Total Pages: 830
ISBN-13: 1351720007
DOWNLOAD EBOOKA foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakeholder approach—one that emphasizes how important it is to balance multiple stakeholders’ needs—students will develop the critical skills they need to analyze and solve complex ethical issues, while ensuring overall business success. The second edition retains Business Ethics’ strong balance of theory and practice, but incorporates several new features, including: Fresh cases ensuring students are exposed to the most topical real-world examples A global view, with examples from international and emerging markets, and coverage of ethical standards from around the world An expanded chapter on individual ethical decision-making, as well as a new chapter devoted to ethical theory A renewed emphasis on the popular boxed features with more integration of newer case studies, and the addition of "Emerging Market Business Ethics Insights" The latest data on business ethics and ethics related issues from a variety of reputable sources A comprehensive set of lecture slides, test questions, and instructor notes provide additional material for the classroom.
Author: Masaaki (Mike) Kotabe
Publisher: John Wiley & Sons
Published: 2020-01-09
Total Pages: 770
ISBN-13: 1119563119
DOWNLOAD EBOOKGlobal Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Author: Peter K. Smith
Publisher: John Wiley & Sons
Published: 2015-12-14
Total Pages: 741
ISBN-13: 1118772989
DOWNLOAD EBOOKUnderstanding Children's Development is the UK's best-selling developmental psychology textbook and has been widely acclaimed for its international coverage and rigorous research-based approach. This dynamic text emphasizes the practical and applied implications of developmental research. It begins by introducing the ways in which psychologists study developmental processes before going on to consider all major aspects of development from conception through to adolescence.
