Advertising: Principles And Practice, 7/E
Author: Wells
Publisher: Pearson Education India
Published: 2007-09
Total Pages: 628
ISBN-13: 9788131714140
DOWNLOAD EBOOKPosts
Advertising & IMC
Author: Sandra Ernst Moriarty
Publisher:
Published: 2014-04-03
Total Pages: 669
ISBN-13: 9781292017396
DOWNLOAD EBOOKFor introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Principles and Practice of Marketing
Author: Jim Blythe
Publisher: SAGE
Published: 2013-11-05
Total Pages: 1174
ISBN-13: 1446297500
DOWNLOAD EBOOKWhen you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
Advertising
Author: William Wells
Publisher:
Published: 2007
Total Pages: 650
ISBN-13: 9780131676602
DOWNLOAD EBOOKPrinciples and Practice of Marketing
Author: David Jobber
Publisher:
Published: 2007
Total Pages: 1022
ISBN-13: 9780077114152
DOWNLOAD EBOOKThis textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Principles and Practice of Social Marketing
Author: Rob Donovan
Publisher: Cambridge University Press
Published: 2010-10-28
Total Pages: 525
ISBN-13: 1139492268
DOWNLOAD EBOOKThis fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
Handbook of Niche Marketing
Author: Tevfik Dalgic
Publisher: Psychology Press
Published: 2006
Total Pages: 288
ISBN-13: 9780789023308
DOWNLOAD EBOOKGet closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Advertising Principles and Practice
Author: Gupta Ruchi
Publisher: S. Chand Publishing
Published: 2012
Total Pages: 414
ISBN-13: 812194001X
DOWNLOAD EBOOKIntroduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Principles of Advertising
Author: Monle Lee
Publisher: Routledge
Published: 2005
Total Pages: 452
ISBN-13: 0789022990
DOWNLOAD EBOOKThe authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Principles of Services Marketing
Author: Adrian Palmer
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9780077129514
DOWNLOAD EBOOKToday, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services
