Advertising Literacy for Young Audiences in the Digital Age
Author: Beatriz Feijoo
Publisher: Springer Nature
Published:
Total Pages: 173
ISBN-13: 3031557360
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Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age
Author: Taskiran, Nurdan Oncel
Publisher: IGI Global
Published: 2019-11-29
Total Pages: 405
ISBN-13: 1799815366
DOWNLOAD EBOOKThe fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.
Commercial Communication in the Digital Age
Author: Gabriele Siegert
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2017-04-10
Total Pages: 387
ISBN-13: 3110416832
DOWNLOAD EBOOKIn today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Young People's Literacies in the Digital Age
Author: Luci Pangrazio
Publisher: Routledge
Published: 2018-11-12
Total Pages: 313
ISBN-13: 1351395157
DOWNLOAD EBOOKWhat do young people really do with digital media? Young People's Literacies in the Digital Age aims to debunk the common myths and assumptions that are associated with young people's relationship with digital media. In contrast to widespread notions of the empowered and enabled 'digital native', the book presents a more complex picture of young people's digital lives. Focusing on the notion of 'critical digital literacies' this book tackles a number of pressing questions that are often ignored in media hype and political panics over young people’s digital media use, including: In what ways can digital media enhance, shape or constrain identity representation and communication? How do digital experiences map onto young people’s everyday lives? What are young people’s critical understandings of digital media and how did they develop these? What are the dominant understandings young people have of digital media and in whose interests do they work? These questions are addressed through the findings of a year of fieldwork with groups of young people aged 14 to 19 years. Over the course of eight chapters, the experiences and views of these young people are explored with reference to various academic literatures, such as digital literacies, media and communication studies, critical theory and youth studies. Starting with their early socialisation into the digital context, the book traces the continuities, contradictions and conflicts they encounter as part of their practices. Written in a detailed but accessible manner, this book develops a unique perspective on young people’s digital lives.
Digital and Media Literacy
Author: Renee Hobbs
Publisher: Corwin Press
Published: 2011-07-12
Total Pages: 233
ISBN-13: 1412981581
DOWNLOAD EBOOKLeading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.
Mind Over Media: Propaganda Education for a Digital Age
Author: Renee Hobbs
Publisher: W. W. Norton & Company
Published: 2020-10-20
Total Pages: 368
ISBN-13: 0393713512
DOWNLOAD EBOOKWinner of the AAP 2021 PROSE Award for Excellence in Social Sciences. Propaganda is inescapable. It’s everywhere. Students need to analyze, resist, critique—and create. Media literacy educators have always insisted that we are both creators and receivers of media messages. The truth of this is even more apparent in today’s digital environment, with children and adults alike participating in a ubiquitous, nonstop stream of social media. Clearly, students need the tools to interpret news and information critically—not just for school but for life in a “post-truth” world, where the lines blur between entertainment, information, and persuasion. Renee Hobbs demonstrates how a global perspective on contemporary propaganda enables educators to stimulate both the intellectual curiosity and the cultural sensitivities of students. Replete with classroom and online learning activities and samples of student work, Mind Over Media provides a state-of-the-art look at the theory and practice of propaganda in contemporary society, and shows how to build learners’ critical thinking and communication skills on topics including computational propaganda, content marketing, fake news, and disinformation.
Handbook of Research on Media Literacy in the Digital Age
Author: Yildiz, Melda N.
Publisher: IGI Global
Published: 2015-12-02
Total Pages: 559
ISBN-13: 1466696680
DOWNLOAD EBOOKWith the current ubiquity of technological tools and digital media, having the skillset necessary to use and understand digital media is essential. Integrating media literacy into modern day education can cultivate a stronger relationship between technology, educators, as well as students. The Handbook of Research on Media Literacy in the Digital Age presents key research in the field of digital media literacy with a specific emphasis on the need for pre-service and in-service educators to become familiar and comfortable with the current digital tools and applications that are an essential part of youth culture. Presenting pedagogical strategies as well as practical research and applications of digital media in various aspects of culture, society, and education, this publication is an ideal reference source for researchers, educators, graduate-level students, and media specialists.
Library Services for Children and Young People
Author: Carolynn Rankin
Publisher: Facet Publishing
Published: 2012-11-23
Total Pages: 273
ISBN-13: 1856047121
DOWNLOAD EBOOKA vision for children’s library services in the next decade. This book provides a sound background to all aspects of library provision for 6–18 year olds. It is designed to support the strategic planning and delivery of library services and programmes at a local community level or in schools. The book outlines a vision for children’s library services in the next decade and carves out a strategy for engaging with the challenges and opportunities for children’s librarians and policy makers in the Google environment. This book is accessible, informative and inspiring and offers practitioners the knowledge, ideas and confidence to work in partnership with other key professionals in delivering services and programmes. It provides an evidence base, which promotes and encourages the development of effective library services for children and young people. The case studies, scenarios and vignettes, drawn from UK and international sources, show that the key issues have an international dimension, and the similarities and differences in service provision will be of interest to many. In addition to the two editors, chapters are contributed by a range of internationally known practitioners and academics, offering a wide perspective. Case studies at the end of each section complement themes and practices from previous chapters while rooting the discussion in a specific context. The book is organized into four parts: • Children’s library services – policy, people and partnerships • Connecting and engaging – reaching your audience and catching the latest wave (acknowledging the role of technology) • Buildings, design and spaces – libraries for children and young people • Issues for professional practice. Readership: This book is essential reading for all senior library practitioners, children’s librarians and school librarians, subject co-ordinators, and managers in schools. It will also be of value for all postgraduate students on CILIP accredited library and information management courses.
Youth Online
Author: Angela A. Thomas
Publisher: Peter Lang
Published: 2007
Total Pages: 258
ISBN-13: 9780820478548
DOWNLOAD EBOOKYouth Online chronicles the stories of young people from several countries - the US, Australia, Canada, Switzerland, and Holland - and their interactions in online communities over a seven-year period. It examines how young people construct their identities in various social contexts: social, fantasy, role-playing; and for various social purposes: leadership, learning, power, rebellion and romance. It explores the ways youth are deploying both visual and literary cues to develop a full sense of presence online and to effectively communicate with their peers. Using methods of textual, visual, and socio-psychological analysis, this book illuminates the ways in which young people are making sense of their own identities and their place within broader communities.
Advertising in the Digital Age
Author: Sevil Yesiloglu
Publisher: SAGE Publications Limited
Published: 2024-04-09
Total Pages: 210
ISBN-13: 1529677971
DOWNLOAD EBOOKAdvertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
