Advertising to the American Woman, 1900-1999
Advertising to the American Woman, 1900-1999

Author: Daniel Delis Hill

Publisher: Ohio State University Press

Published: 2002

Total Pages: 356

ISBN-13: 9780814208908

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The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

Brought to You By
Brought to You By

Author: Lawrence R. Samuel

Publisher: University of Texas Press

Published: 2009-03-06

Total Pages: 441

ISBN-13: 0292774761

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“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Window to the Future
Window to the Future

Author: Steve Kosareff

Publisher:

Published: 2005-03-03

Total Pages: 184

ISBN-13:

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Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.

TV Sets
TV Sets

Author: Mark Bennett

Publisher: Black Dog & Leventhal

Published: 2000-04

Total Pages: 152

ISBN-13:

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Author and artist Mark Bennett compiles his entertaining collection of blueprints extrapolated from the storylines and sets of the 1950s to 1980s television sitcom homes millions of Americans grew up with. An extraordinary work of imagination, these blueprints of TV homes that are as familiar to us as our neighbor's den and backyard give us a fascinating "real life" view that the camera angles never offered. From Ward and June Cleaver's house to Rob and Laura Petrie's apartment to Mary Richards's Minneapolis bachelorette apartment to the Jetson's "house" in the clouds, each home is lovingly recreated with painstaking precision in the fine blue lines of architectural blueprints.

Advertising
Advertising

Author: Chris Wharton

Publisher: Routledge

Published: 2014-12-05

Total Pages: 447

ISBN-13: 1135043566

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Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

HTML5 Advertising
HTML5 Advertising

Author: John Percival

Publisher: Apress

Published: 2013-02-03

Total Pages: 366

ISBN-13: 1430246030

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Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.