My Life in Advertising
My Life in Advertising

Author: Claude C. Hopkins

Publisher: Laurus

Published: 1917

Total Pages: 230

ISBN-13:

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This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.

Decision Making by the Book
Decision Making by the Book

Author: Haddon Robinson

Publisher: Our Daily Bread Publishing

Published: 2010-10-01

Total Pages: 115

ISBN-13: 1572934905

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It’s said that decisions are made in the details. And yet, we make hundreds, even thousands of decisions daily. So how do Christians process all those details and come up with answers that please God? In Decision-Making by the Book, author, lecturer, and radio personality, Haddon W. Robinson, takes his usual clear-eyed, not-a-word-wasted approach, to help you make decisions according to biblical principles—every time.

Managers Guide to Marketing, Advertising, and Publicity
Managers Guide to Marketing, Advertising, and Publicity

Author: Barry Callen

Publisher: McGraw Hill Professional

Published: 2009-09-11

Total Pages: 273

ISBN-13: 0071713468

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Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques

Using Primary Sources
Using Primary Sources

Author: Anne Bahde

Publisher: Bloomsbury Publishing USA

Published: 2014-03-20

Total Pages: 191

ISBN-13: 161069435X

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An ideal resource for cultural heritage professionals who teach with original materials, this book provides fresh, adaptable, and easy-to-implement primary source literacy exercises to improve their teaching and engage their students. Special collections librarians and archivists in academic settings are often confronted with the challenge of teaching classes outside their personal area of expertise, with very little notice or guidance—as the authors of this book can attest. Using Primary Sources: Hands-On Instructional Exercises features 30 adaptable, hands-on exercises that special collections librarians, archivists, museum professionals, and teaching faculty can use in a multitude of instructional situations with K–12, undergraduate, graduate, and library school students. The exercises teach lessons in both archival intelligence—such as building skills in using finding aids and locating primary sources—and artifactual literacy, such as building skills in interpretation and analysis of primary sources. Each exercise includes sections for audience, subject area, and materials used so that instructors can find customizable, easy-to-follow "recipes" to use regardless of personal experience and expertise. In addition, this consultable reference resource includes a bibliography of readings related to instruction in special collections, archives, and museum environments.

Sustainable Marketing
Sustainable Marketing

Author: Donald A. Fuller

Publisher: SAGE Publications

Published: 1999-02-02

Total Pages: 409

ISBN-13: 1452221324

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Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.