Advertising, Competition, and Public Policy
Author: Paul N. Bloom
Publisher:
Published: 1974
Total Pages:
ISBN-13:
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Author: Paul N. Bloom
Publisher:
Published: 1974
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Robert E. McAuliffe
Publisher: Free Press
Published: 1987
Total Pages: 136
ISBN-13:
DOWNLOAD EBOOKAuthor: Paul N. Bloom
Publisher:
Published: 1976
Total Pages: 230
ISBN-13:
DOWNLOAD EBOOKAuthor: Christina Fulop
Publisher: Harcourt Brace College Publishers
Published: 1981
Total Pages: 176
ISBN-13: 9780039102951
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1991
Total Pages: 304
ISBN-13:
DOWNLOAD EBOOKAuthor: Lee Egan Preston
Publisher:
Published: 1975
Total Pages: 32
ISBN-13:
DOWNLOAD EBOOKAuthor: Jerome Ellig
Publisher: Cambridge University Press
Published: 2001-04-23
Total Pages: 298
ISBN-13: 9780521782500
DOWNLOAD EBOOKScholars explore antitrust issues as these relate to dynamic industry competition and public policy.
Author: Antigoni Papadimitriou
Publisher: Springer
Published: 2017-10-06
Total Pages: 261
ISBN-13: 3319585274
DOWNLOAD EBOOKThis volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
Author: Thomas C. Kinnear
Publisher: American Marketing Association
Published: 1984-05
Total Pages: 188
ISBN-13:
DOWNLOAD EBOOKAuthor: Robert L. Wills
Publisher: Free Press
Published: 1987
Total Pages: 410
ISBN-13:
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