Advertising as Multilingual Communication
Advertising as Multilingual Communication

Author: H. Kelly-Holmes

Publisher: Springer

Published: 2016-01-11

Total Pages: 221

ISBN-13: 0230503012

DOWNLOAD EBOOK

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Foreign Languages in Advertising
Foreign Languages in Advertising

Author: Jos Hornikx

Publisher: Springer Nature

Published: 2019-12-17

Total Pages: 263

ISBN-13: 3030316912

DOWNLOAD EBOOK

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.

Handbook of Multilingualism and Multilingual Communication
Handbook of Multilingualism and Multilingual Communication

Author: Peter Auer

Publisher: Walter de Gruyter

Published: 2008-09-25

Total Pages: 606

ISBN-13: 311019855X

DOWNLOAD EBOOK

This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a globalized world. The authors use a problem-solving approach and ask broad questions about bilingualism and multilingualism in society, including the question of language acquisition versus maintenance of bilingualism. Key features: provides a state-of-the-art description of different areas in the context of multilingualism and multilingual communication presents a critical appraisal of the relevance of the field, offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

Advertising and Multilingual Repertoires
Advertising and Multilingual Repertoires

Author: Marco Santello

Publisher: Routledge

Published: 2016-08-05

Total Pages: 103

ISBN-13: 1315392577

DOWNLOAD EBOOK

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.

Research Genres Across Languages
Research Genres Across Languages

Author: Carmen Pérez-Llantada

Publisher: Cambridge University Press

Published: 2021-07-15

Total Pages: 269

ISBN-13: 1108834949

DOWNLOAD EBOOK

Essential reading for understanding genre innovation and evolution in relation to Web 2.0 technology and sociocultural diversity.

The Multilingual Internet
The Multilingual Internet

Author: Brenda Danet

Publisher: Oxford University Press

Published: 2007

Total Pages: 460

ISBN-13: 0195304802

DOWNLOAD EBOOK

Devoted to analysing internet related CMC in languages other than English, this volume collects 18 new articles on facets of language and internet use, all of which revolve around several central topics: writing systems, the structure and features of local languages and how they affect internet use, gender issues, and so on.

Multilingual Digital Marketing
Multilingual Digital Marketing

Author: Maria Johnsen

Publisher: Maria Johnsen

Published: 2015-03-25

Total Pages: 410

ISBN-13: 1493632809

DOWNLOAD EBOOK

Multilingual Digital MarketingHow to achieve your digital marketing objectives and increase sales Introducing: Multilingual Digital MarketingThis book is a must for all companies out there.Maria Johnsen has a wonderful way with words that makes this an amazing book to read.Each chapter answers to various questions related to: How search engines work Paid advertisement strategies that really work: How to bid smart at lowest cost and increase sales? Find out Maria Johnsen's global pay per click strategies Global marketing contains tactics which can be used in North America, Europe and Asia Sales tactics in Europe and North America Multilingual mobile advertising strategy Multilingual neuromarketing Where to find the right sales people and how motivate them to increase sales Multilingual neuromarketing Secrets in successful multilingual marketingMost Helpful Reader Reviews"I'm confident that this book helped me out a lot. Lots of useful information on multilingual marketing online. I'm happy I found this." - Steven Holt."Essential Book for Any Online Marketer - Quick Read, Concise Language, Packed full of Useful Tips!" - Susan Rits"Absolutely amazing information!! I was intrigued from the very beginning of this book because of the need to drive more traffic to my websites." - Anne StevensAbout the AuthorMaria Johnsen has a Master of Science degree in Human, Computer Interaction/Computer Sciences from the Norwegian University of Science and Technology. Her professional background and education is diverse and includes skills in areas such as multilingual digital marketing and content writing, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems. Also, she is fully fluent in seven human languages and possess experience in language instruction, tutoring, and translation. She has developed a unique teaching method for fast learning. This method is applied in China and Norway. Maria writes fiction and nonfiction books in her spare time.Scroll up and grab a copy TODAY Grab your copy today and start dominating the online world in your niche.Read "Multilingual Digital Marketing" on your PC, Mac, smart phone, tablet or Kindle device.Tags: multilingual digital marketing, multilingual seo ppc

Language Ideologies in Transition
Language Ideologies in Transition

Author: Mika Lähteenmäki

Publisher: Peter Lang

Published: 2010

Total Pages: 224

ISBN-13: 9783631608678

DOWNLOAD EBOOK

The articles collected in this volume address linguistic diversity in Russia and Finland from different perspectives and aim to provide both theoretical and empirical knowledge concerning recently emerged multilingual and multicultural developments. The topics include representations and conceptualisations of multilingualism, the language education of immigrants, the linguistic rights of ethnic minorities, language policy, and ideologies underlying multilingual activities. Linguistic and cultural diversity is approached from different theoretical and methodological perspectives (e.g. discourse analysis, ethnography). The focus is on both micro and macro level phenomena. The articles show how the ideologies that underlie language policies and also various grass-root multilingual practices are conditioned by broader political, historical and socio-cultural contexts.

The Language of Global Marketing
The Language of Global Marketing

Author: Wendy MacKenzie Pease

Publisher:

Published: 2021-04-13

Total Pages: 202

ISBN-13: 9781736561409

DOWNLOAD EBOOK

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!