Cultural Maturity: A Guidebook for the Futureis the most detailed of three new future-related works by the author. It looks deeply at how the most important challenges ahead for the species will require not just better ideas, but new human capacities; in the end, an essential "growing up" as a species-a new Cultural Maturity. It is written for those inter- ested in acquiring the newly sophisticated leadership abilities that we will more and more need in all parts of our lives in times ahead. The concept of Cultural Maturity makes understandable how institutional structures and beliefs that in modern times have served us well can't be the ideals and end points that we have assumed them to be. It goes on to articulate a new guiding story for our time, one able to take us equally beyond denial, cynicism, and naïve wishful thinking. This book looks deeply at the changes the concept of Cultural Maturity describes-both how they make needed new capacities possible, and how we see their beginnings in many parts of our personal and collective lives. The concept of Cultural Maturity is based on the ideas of Creative Systems Theory, a comprehensive framework for understanding change, purpose, and interrelationship in human systems. Creative Systems Theory describes how Cultural Maturity's changes are as, or more, significant than those that brought us modern democratic governance 250 years ago. It also argues that if the concept of Cultural Maturity is not basically correct, it is hard to imagine a healthy and vital human future. In addition to introducing the concept of Cultural Maturity, Cultural Maturity: A Guidebook for the Future presents important related ideas from Creative Systems Theory. Creative Systems Theory represents an example of culturally mature conception and offers a rich array of conceptual tools able to guide us in making the future's increasingly complex choices.
This book is the place to go for a deep dive into the forward-thinking, multi-faceted ideas of Creative Systems Theory. From the book's back cover: "Creative Systems Theory brings big-picture, long-term perspective to understanding who we are and why we think and act in the ways that we do. It is pertinent equally to appreciating the past, teasing apart current cultural challenges, and making sense of what a vital human future will require of us. This is the definitive work on Creative Systems Theory and its implications. "At a practical level, Creative Systems Theory provides powerful tools for making effective choices in both our personal and our collective lives. More conceptually, it makes a major contribution to the history of ideas. It clarifies how, while modern age institutions, values, and ways of thinking have served us well, they cannot be sufficient for the tasks ahead. And it offers a comprehensive approach to understanding that reflects the more mature and encompassing kind of thinking that will become more and more essential in times ahead. "This volume brings together fifty years of committed inquiry and practical application. It is part guidebook, part memoir, part compilation, and part an effort to extend Creative Systems Theory's thinking just as far into the future as is possible."
He was a friend of James Joyce, Pablo Picasso, e.e. cummings, John Dos Passos, Irving Berlin, and F. Scott Fitzgerald--and the enemy of Ezra Pound, H.L. Mencken, and Ernest Hemingway. He was so influential a critic that Edmund Wilson declared that he had played a leading role in the "liquidation of genteel culture in America." Yet today many students of American culture would not recognize his name. He was Gilbert Seldes, and in this brilliant biographical study, Pulitzer Prize-winning historian Michael Kammen recreates a singularly American life of letters. Equally important, Kammen uses Seldes's life as a lens through which to bring into sharp focus the dramatic shifts in American culture that occurred in the half-century after World War I. Born in 1893, Seldes saw in his lifetime an astonishing series of innovations in popular and mass culture: silent films and talkies, the phonograph and the radio, the coming of television, and the proliferation of journalism aimed at mainstream America in such venues as Vanity Fair, The Saturday Evening Post, and Esquire. (His monthly column in Esquire was called "The Lively Arts.") Seldes was more than a witness to these changes, however; he was the leading champion of popular culture in his time, and a skilled practitioner as well. Kammen, the first scholar to enjoy access to Seldes's unpublished papers, illuminates his immense influence as the earliest cultural critic to insist that the lively arts--vaudeville, musical revues, film, jazz, and the comics--should be taken just as seriously as grand opera, the legitimate theatre, and other manifestations of high culture. As he traces Seldes's remarkable evolution from an acknowledged aesthete and highbrow to a cultural democrat with a passion for the popular arts, Kammen recaptures the critic's prescience, wit, and generosity for a newly expanded audience. We witness Seldes's triumphs and travails as managing editor of The Dial, the most influential literary magazine of its time, and read of New York's endlessly feuding publications and literary rivalries. Kammen offers wonderfully detailed accounts of The Dial's introduction of "The Wasteland" in its November 1922 issue; Seldes's review of Ulysses for The Nation, one of the first (if not the very first) to appear in the U.S.; and the complete story of the writing, publication, and critical reception of The Seven Lively Arts, Seldes's most influential book. And Kammen also covers Seldes's astonishingly versatile later career as a freelance writer (on every conceivable subject), historian, novelist, playwright, filmmaker, radio scriptwriter, the first program director for CBS Television, and the founding dean of the Annenberg School of Communications at the University of Pennsylvania. One of popular culture's earliest and most eloquent champions, Seldes was nonetheless publicly worried as early as 1937 that the popularity of radio, film, and television would mean the demise of the "private art of reading." By 1957 he was warning that "with the shift of all entertainment into the area of big business, we are being engulfed into a mass-produced mediocrity." At a time when many thoughtful Americans despair of popular culture, The Lively Arts revisits the opening salvos in the ongoing debate over "democratization" versus "dumbing down" of the arts. It offers a penetrating and timely analysis of Gilbert Seldes's pioneering conviction that the popular and the great arts must not only co-exist but enrich one another if we are to realize the innovation and intensity of American culture at its best.
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.