Advertising: Principles and Practice
Advertising: Principles and Practice

Author: Sandra Moriarty

Publisher: Pearson Australia

Published: 2014-08-01

Total Pages: 577

ISBN-13: 1486009050

DOWNLOAD EBOOK

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Fundamentals and Practice of Marketing
Fundamentals and Practice of Marketing

Author: Adrian Mackay

Publisher: Routledge

Published: 2012-05-04

Total Pages: 392

ISBN-13: 1136401725

DOWNLOAD EBOOK

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.

Advertising
Advertising

Author: William Wells

Publisher:

Published: 2003

Total Pages: 648

ISBN-13:

DOWNLOAD EBOOK

For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising advertising that works.

Advertising & IMC
Advertising & IMC

Author: Sandra Ernst Moriarty

Publisher: Prentice Hall

Published: 2012

Total Pages: 0

ISBN-13: 9780132163644

DOWNLOAD EBOOK

For introductory courses in Advertising. Moriarty teaches students about effective marketing.

Advertising and IMC
Advertising and IMC

Author: Sandra Moriarty

Publisher:

Published: 2018-01-12

Total Pages: 672

ISBN-13: 9780134480435

DOWNLOAD EBOOK

Revised edition of Advertising & IMC, [2015]