Advances in Marketing and Public Policy
Advances in Marketing and Public Policy

Author: Paul N. Bloom

Publisher: Jai Press

Published: 1995-09

Total Pages:

ISBN-13: 9781559384056

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This series focuses on consumer protection, antitrust and regulation issues in the field of advances in marketing and public policy. It is designed to present in-depth empirical and conceptual examinations of public policy issues that are of concern to members of the marketing profession.

Advanced Introduction to Public Policy
Advanced Introduction to Public Policy

Author: B. G. Peters

Publisher: Edward Elgar Publishing

Published: 2021-02-26

Total Pages: 232

ISBN-13: 1789908272

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In this updated second edition, internationally renowned scholar B. Guy Peters provides a succinct introduction to public policy and illustrates the design approach to policy problems. Peters demonstrates how decision-makers can make more effective choices and why a design approach to public intervention can improve policy formulation.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities
Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Author: Kavo?lu, Samet

Publisher: IGI Global

Published: 2019-10-25

Total Pages: 212

ISBN-13: 1799817369

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Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

The Oxford Handbook of Public Policy
The Oxford Handbook of Public Policy

Author: Michael Moran

Publisher: Oxford University Press, USA

Published: 2008-06-12

Total Pages: 997

ISBN-13: 0199548455

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This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.