Advances in Advertising Research (Vol. XI)
Advances in Advertising Research (Vol. XI)

Author: Martin K.J. Waiguny

Publisher: Springer Nature

Published: 2021-09-01

Total Pages: 349

ISBN-13: 3658322012

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

Advances in Advertising Research (Vol. XI)
Advances in Advertising Research (Vol. XI)

Author: Martin K.J. Waiguny

Publisher: Springer Gabler

Published: 2022-09-16

Total Pages: 0

ISBN-13: 9783658322038

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

Advances in Advertising Research (Vol. VI)
Advances in Advertising Research (Vol. VI)

Author: Peeter Verlegh

Publisher: Springer

Published: 2015-09-07

Total Pages: 400

ISBN-13: 3658105585

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Asian Dimensions of Services Marketing
Asian Dimensions of Services Marketing

Author: Esther Tang

Publisher: Routledge

Published: 2018-10-24

Total Pages: 144

ISBN-13: 1317956249

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Explore current trends in the Asian service industry! Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing. This educational book provides an enlightening look at topics such as: the influence of reference groups in the service industry of Singapore the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting how multinational professional service firms in South Korea have achieved success the emotional impact of store atmosphere on Chinese customers in a leisure service setting the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers

Management Megatrends
Management Megatrends

Author:

Publisher: Allied Publishers

Published: 2010

Total Pages: 420

ISBN-13: 9788184245943

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Papers presented at the International Conference on "Management of Emerging Paradigm Conflicts in a Globalizing World", held at Bangalore in 2010.

Advances in Advertising Research (Vol. XII)
Advances in Advertising Research (Vol. XII)

Author: Alexandra Vignolles

Publisher: Springer Gabler

Published: 2023-05-24

Total Pages: 0

ISBN-13: 9783658404284

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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Author: Robert L. King

Publisher: Springer

Published: 2015-04-27

Total Pages: 407

ISBN-13: 331917049X

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This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Author: Vinay Kothari

Publisher: Springer

Published: 2015-05-13

Total Pages: 644

ISBN-13: 3319169467

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This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

New Perspectives in Marketing by Word-of-Mouth
New Perspectives in Marketing by Word-of-Mouth

Author: Emerald Group Publishing Limited

Publisher: Emerald Group Publishing

Published: 2015-10-21

Total Pages: 201

ISBN-13: 1785608185

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New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Author: Naresh K. Malhotra

Publisher: Springer

Published: 2014-11-18

Total Pages: 523

ISBN-13: 3319111019

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.