Author: Fay Avis Dersch

Publisher:

Published: 1974

Total Pages: 208

ISBN-13:

The purpose of the study was to investigate relationships among time orientation, clothing influentials, importance of selected garment characteristics, sources of clothing information, and clothing values. The measures developed for the study were a clothing influential measure, a garment characteristic measure, and a source of clothing information measure. Two measures which had been developed for previous studies were selected; these were a time orientation measure developed by Davis (1962), and a clothing value measure developed by Lapitsky (1961). The participants consisted of 56 tenth grade and 56 twelfth grade girls in a Western Canadian high school who were registered in fifth and seventh period physical education and English classes. Statistical analysis of the data included the t-test as a measure of the significance of the observed difference between two means, and the correlation coefficient as a measure of the degree of the relationship between two variables, with .05 as the level of significance. The study showed that the tenth and twelfth grade girls differed on the importance of price when selecting garments, with the tenth grade girls being more concerned. Positive correlations were found between the aesthetic value and importance of color (. 222), between the political value and importance of line and silhouette (. 198), between the social concern value and importance of durability (.325), and between the social approval value and importance of color (.192). A predicted negative correlation ( -. 165) was found between future time orientation and the social concern value. Tenth and twelfth grade girls showed no statistical difference on future time orientation. Independent judgment placed highest for the adolescent in making clothing decisions, with peers showing a secondary, but strong influence. Fit and price were deemed the most important factors to consider in garment characteristics, and peers and pattern catalogues provided the most information about clothing for these adolescent girls.