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Author: Mark C. Thompson
Publisher:
Published: 2013-01-10
Total Pages: 0
ISBN-13: 9780988224582
DOWNLOAD EBOOKProvides twenty-one ways to increase personal value, obtain admiration from others, and gain an edge in the competitive business world.
Author: Adam Lashinsky
Publisher: Business Plus
Published: 2012-01-25
Total Pages: 138
ISBN-13: 1455512176
DOWNLOAD EBOOKInside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Author: David Kiley
Publisher: John Wiley & Sons
Published: 2004-04-02
Total Pages: 348
ISBN-13: 9780471269205
DOWNLOAD EBOOKAn exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Author: Robert Govers
Publisher: Reputo Press
Published: 2018-09-10
Total Pages: 180
ISBN-13: 9082826518
DOWNLOAD EBOOKAmericans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
Author: C. Whan Park
Publisher: John Wiley & Sons
Published: 2016-10-03
Total Pages: 290
ISBN-13: 1119308062
DOWNLOAD EBOOKBrand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Diana Day-Admire
Publisher: Bold Strokes Books Inc
Published: 2021-12-14
Total Pages: 247
ISBN-13: 1636791298
DOWNLOAD EBOOKLogan Brady is dreading coming out to her family over the holidays. She’s just lost her job, her life is a mess, and the last thing she needs is to be at the center of her family’s passion for drama. Mick Finnegan survives on coffee, adrenaline, and one-night stands that don’t complicate her entrepreneurial lifestyle. She doesn’t have anyone she’s close to, so when an old college friend invites her to spend the holidays with his family, she jumps at the chance for a good old-fashioned Christmas. Logan and Mick are on the same hellish flight from DC to Kansas City, become stranded in Chicago overnight, and share the only available hotel room. Their chemistry is undeniable, and a fling seems like a fine idea, until Logan’s brother shows up, and they realize they’re going to be spending the entire holiday together. Being home for the holidays is complicated, and Logan and Mick are one food fight and a ride to jail away from learning to live without fear and love without limits.
Author: Antonio Urquízar Herrera
Publisher: Oxford University Press
Published: 2017
Total Pages: 289
ISBN-13: 0198797451
DOWNLOAD EBOOKThis book explores the appropriation of Islamic architecture by Spanish historians during the sixteenth and seventeenth centuries, illuminating its relationship to the development of Spanish national identity.
Author: Alistair M. Brett
Publisher: Bookbaby
Published: 2019-05-26
Total Pages: 0
ISBN-13: 9781543966176
DOWNLOAD EBOOKInnovation requires supportive innovation ecosystems. This book is about building innovation ecosystems and improving existing ones. These have the character of complex adaptive systems. Innovation ecosystems do not just happen; they need to be engineered. Cases and examples in the book of how to engineer innovation ecosystems illustrate widely applicable fundamentals. No previous knowledge of complexity is assumed. Innovation ecosystems are systems of people usually in organizations behaving as normal non-rational beings, making decisions, experiencing successes and failure, learning, and living. An innovation ecosystem is a complex system of connections and relationships among people and their environment. We call these Rainforests or complex adaptive systems. This book applies complex adaptive systems and Rainforest Thinking to building innovation ecosystems.Understanding such systems helps deliver economic and social benefits: entrepreneurship, new business opportunities, workforce utilization, exports, investment, quality of life, prosperity, and more in a holistic, positive manner; and, most importantly, a robust innovation culture. Strategic planning and planning strategies change when the environment is a mix of certainty and uncertainty, as in complex adaptive systems.
Author: Harriet Heath
Publisher: Parenting Press, Inc.
Published: 1999-03
Total Pages: 180
ISBN-13: 9781884734366
DOWNLOAD EBOOKValues are the basis for every decision a parent makes. How parents decide to respond to a child's behaviour directly influences what the child learns to value. This book helps parents determine what they value, and helps them apply these values to their family life. Entertaining and enlightening examples illustrate the importance of maintaining a standard of behaviour that is consistent, and passing along those values to children to help them grow into responsible adults.
Author: C. Whan Park
Publisher: John Wiley & Sons
Published: 2016-09-16
Total Pages: 292
ISBN-13: 1119308070
DOWNLOAD EBOOKBrand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
