Survival and Sustainability
Survival and Sustainability

Author: Hüseyin Gökçekus

Publisher: Springer Science & Business Media

Published: 2011-03-23

Total Pages: 1468

ISBN-13: 3540959912

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The International Conference on Environment: Survival and Sustainability, held at the Near East University, Nicosia, Northern Cyprus 19-24 February 2007, dealt with environmental threats and proposed solutions at all scales. The 21 themes addressed by the conference fell into four broad categories; Threats to Survival and Sustainability; Technological Advances towards Survival and Sustainability; Activities and Tools for Social Change; Defining Goals for Sustainable Societies. Activities and tools that move the society towards greater sustainability were emphasized at the conference. These included environmental law and ethics, environmental knowledge, technology and information systems, media, environmental awareness, education and lifelong learning, the use of literature for environmental awareness, the green factor in politics, international relations and environmental organizations. The breadth of the issues addressed at the conference made clear the need for greatly increased interdisciplinary and international collaboration the survival and sustainability concept. The exchanges at the conference represent a step in this direction.

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Network Coding
Network Coding

Author: Khaldoun Al Agha

Publisher: John Wiley & Sons

Published: 2012-12-27

Total Pages: 171

ISBN-13: 1118563107

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Network coding, a relatively new area of research, has evolved from the theoretical level to become a tool used to optimize the performance of communication networks – wired, cellular, ad hoc, etc. The idea consists of mixing “packets” of data together when routing them from source to destination. Since network coding increases the network performance, it becomes a tool to enhance the existing protocols and algorithms in a network or for applications such as peer-to-peer and TCP. This book delivers an understanding of network coding and provides a set of studies showing the improvements in security, capacity and performance of fixed and mobile networks. This is increasingly topical as industry is increasingly becoming more reliant upon and applying network coding in multiple applications. Many cases where network coding is used in routing, physical layer, security, flooding, error correction, optimization and relaying are given – all of which are key areas of interest. Network Coding is the ideal resource for university students studying coding, and researchers and practitioners in sectors of all industries where digital communication and its application needs to be correctly understood and implemented. Contents 1. Network Coding: From Theory to Practice, Youghourta Benfattoum, Steven Martin and Khaldoun Al Agha. 2. Fountain Codes and Network Coding for WSNs, Anya Apavatjrut, Claire Goursaud, Katia Jaffrès-Runser and Jean-Marie Gorce. 3. Switched Code for Ad Hoc Networks: Optimizing the Diffusion by Using Network Coding, Nour Kadi and Khaldoun Al Agha. 4. Security by Network Coding, Katia Jaffrès-Runser and Cédric Lauradoux. 5. Security for Network Coding, Marine Minier, Yuanyuan Zhang and Wassim Znaïdi. 6. Random Network Coding and Matroids, Maximilien Gadouleau. 7. Joint Network-Channel Coding for the Semi-Orthogonal MARC: Theoretical Bounds and Practical Design, Atoosa Hatefi, Antoine O. Berthet and Raphael Visoz. 8. Robust Network Coding, Lana Iwaza, Marco Di Renzo and Michel Kieffer. 9. Flow Models and Optimization for Network Coding, Eric Gourdin and Jeremiah Edwards.

Africa Since 1935
Africa Since 1935

Author: Unesco. International Scientific Committee for the Drafting of a General History of Africa

Publisher: Univ of California Press

Published: 1999

Total Pages: 1076

ISBN-13: 9780520067035

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The hardcover edition of volume 8 was published in 1994. This paperback edition is the eighth and final volume to be published in the UNESCO General History of Africa. Volume 8 examines the period from 1935 to the present, and details the role of African states in the Second World War and the rise of postwar Africa. This is one of the most important books in the entire series, and as such, it is an unabridged paperback.

City of Man
City of Man

Author: Michael Gerson

Publisher: Moody Publishers

Published: 2010-10-01

Total Pages: 141

ISBN-13: 1575679280

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An era has ended. The political expression that most galvanized evangelicals during the past quarter-century, the Religious Right, is fading. What's ahead is unclear. Millions of faith-based voters still exist, and they continue to care deeply about hot-button issues like abortion and gay marriage, but the shape of their future political engagement remains to be formed. Into this uncertainty, former White House insiders Michael Gerson and Peter Wehner seek to call evangelicals toward a new kind of political engagement -- a kind that is better both for the church and the country, a kind that cannot be co-opted by either political party, a kind that avoids the historic mistakes of both the Religious Left and the Religious Right. Incisive, bold, and marked equally by pragmatism and idealism, Gerson and Wehner's new book has the potential to chart a new political future not just for values voters, but for the nation as a whole.