ACRP Report 54
Author:
Publisher:
Published: 2011
Total Pages:
ISBN-13:
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Resource Manual for Airport In-terminal Concessions
Author:
Publisher: Transportation Research Board
Published: 2011
Total Pages: 269
ISBN-13: 0309213533
DOWNLOAD EBOOK'TRB's Airport Cooperative Research Program (ACRP) Report 54: Resource Manual for Airport In-Terminal Concessions provides guidance on the development and implementation of airport concession programs. The report includes information on the airport concession process; concession goals; potential customers; developing a concession space plan and concession mix; the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program; and concession procurement, contracting, and management practices"--Publisher's description.
Airport Passenger-related Processing Rates Guidebook
Author: Michael James Cassidy
Publisher: Transportation Research Board
Published: 2009
Total Pages: 127
ISBN-13: 0309118050
DOWNLOAD EBOOKTRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.
Foundations of Airport Economics and Finance
Author: Hans-Arthur Vogel
Publisher: Elsevier
Published: 2019-03-21
Total Pages: 330
ISBN-13: 0128105291
DOWNLOAD EBOOKFoundations of Airport Economics and Finance analyzes the impact key economic indicators play on an airport’s financial performance. As rapidly changing dynamics, including liberalization, commercialization and globalization are changing the nature of airports worldwide, this book presents the significant challenges facing current and future airports. Airports are evolving from quasi-monopolies to commercial companies operating in a global environment, with ever-increasing passenger and cargo volumes and escalating security costs that put a greater strain on airport systems. This book highlights the critical changes that airports are experiencing, providing a basic understanding of both the economic and financial aspects of the air transport industry. Identifies the economic roots of airport financial performance and how the interplay of its major parameters affects profitability Bridges the gap between the latest airport academic research and real-world airport financial management Covers cases and scenarios of numerous airports from around the world Includes learning aids, such as chapter introductions and summaries, glossary and appendices
Airport Marketing
Author: Nigel Halpern
Publisher: Routledge
Published: 2021-11-04
Total Pages: 542
ISBN-13: 1000466485
DOWNLOAD EBOOKThis accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Defining and Measuring Aircraft Delay and Airport Capacity Thresholds
Author:
Publisher: Transportation Research Board
Published: 2014
Total Pages: 74
ISBN-13: 0309283809
DOWNLOAD EBOOK"TRB's Airport Cooperative Research Program (ACRP) Report 104: Defining and Measuring Aircraft Delay and Airport Capacity Thresholds offers guidance to help airports understand, select, calculate, and report measures of delay and capacity. The report describes common metrics, identifies data sources, recommends metrics based on an airport's needs, and suggests ways to potentially improve metrics."--Publisher's description.
Managing Airports 4th Edition
Author: Anne Graham
Publisher: Routledge
Published: 2013-10-15
Total Pages: 330
ISBN-13: 1136306471
DOWNLOAD EBOOKManaging Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features: New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies. New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels. Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Improving the Airport Customer Experience
Author: Bruce J. Boudreau
Publisher:
Published: 2016
Total Pages: 230
ISBN-13: 9780309375580
DOWNLOAD EBOOK"TRB's Airport Cooperative Research Program (ACRP) Report 157: Improving the Airport Customer Experience documents notable and emerging practices in airport customer service management that increase customer satisfaction, recognizing the different types of customers (such as passengers, meeters and greeters, and employees) and types and sizes of airports. It also identifies potential improvements that airports could make for their customers." -- Publisher's description
