Visual Language for Designers
Visual Language for Designers

Author: Connie Malamed

Publisher: Fair Winds Press

Published: 2011-10

Total Pages: 241

ISBN-13: 1592537413

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Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

A Visual Language
A Visual Language

Author: David Cohen

Publisher: A&C Black Visual Arts

Published: 2012-12-24

Total Pages: 0

ISBN-13: 9781408152225

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A Visual Language is a practical introduction to the language of the visual arts, with a strong, innovative methodology. This expanded second edition begins with the basics of shape, composition and drawing, and gradually moves on to explore more complex arrangements, including abstract and representational analysis and composition. Building on the principles of visual language established in their last book, the authors now explore three-dimensional forms of increasing complexity. The final chapter of the book is devoted to a selection of sketchbook studies on ten international artists from various different visual disciplines, from architects and animators to painters and performance artists. This section demonstrates practically the methods presented earlier in the book, and helps visual artists to develop skills and confidence in their artistic work. Featuring a large number of new images, this book is essential reading for any artist in any field, regardless of their level, and is the only introduction to the visual arts that a beginner should require.

Visual Language Theory
Visual Language Theory

Author: Kim Marriott

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 382

ISBN-13: 1461216761

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A broad-ranging survey of our current understanding of visual languages and their theoretical foundations. Its main focus is the definition, specification, and structural analysis of visual languages by grammars, logic, and algebraic methods and the use of these techniques in visual language implementation. Researchers in formal language theory, HCI, artificial intelligence, and computational linguistics will all find this an invaluable guide to the current state of research in the field.

Semiotics of Visual Language
Semiotics of Visual Language

Author: Fernande Saint-Martin

Publisher: Indiana University Press

Published: 1990-10-22

Total Pages: 278

ISBN-13: 9780253112699

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"... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.

The Visual Language of Comics
The Visual Language of Comics

Author: Neil Cohn

Publisher: A&C Black

Published: 2013-12-05

Total Pages: 240

ISBN-13: 1441174516

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Drawings and sequential images are an integral part of human expression dating back at least as far as cave paintings, and in contemporary society appear most prominently in comics. Despite this fundamental part of human identity, little work has explored the comprehension and cognitive underpinnings of visual narratives-until now. This work presents a provocative theory: that drawings and sequential images are structured the same as language. Building on contemporary theories from linguistics and cognitive psychology, it argues that comics are written in a visual language of sequential images that combines with text. Like spoken and signed languages, visual narratives use a lexicon of systematic patterns stored in memory, strategies for combining these patterns into meaningful units, and a hierarchic grammar governing the combination of sequential images into coherent expressions. Filled with examples and illustrations, this book details each of these levels of structure, explains how cross-cultural differences arise in diverse visual languages of the world, and describes what the newest neuroscience research reveals about the brain's comprehension of visual narratives. From this emerges the foundation for a new line of research within the linguistic and cognitive sciences, raising intriguing questions about the connections between language and the diversity of humans' expressive behaviours in the mind and brain.

Visual Language
Visual Language

Author: Jos van den Broek

Publisher:

Published: 2012

Total Pages: 0

ISBN-13: 9789490947729

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The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster, or dreams up an idea for an infographic is faced with some important questions: Why is it better to position this photograph here rather than there? What background color should be used for a presentation? What is necessary to bear in mind when creating an internet page? Is it better to use a table, a graph, or an infographic as a visual aid? Should permission be sought to use an image for a weblog? These are the kinds of questions that Visual Language will answer. Following an introduction to the subject, the book explains three important theories relating to visual images: Gestalt, semiotics, and visual rhetoric. Using these theories, the book then explores the fundamental elements of visual language: composition, typography, perspective, and color. Additionally, it presents applications from everyday practice: photos, graphs and tables, infographics, web pages, and magazine pages. The combination of theory and practice makes this guide an excellent reference work for both academic programs and vocational studies. *** "Recommended". - Choice, Vol. 50, No. 08, April 2013.

The Visual Language of Drawing
The Visual Language of Drawing

Author: James Lancel McElhinney

Publisher:

Published: 2012

Total Pages: 0

ISBN-13: 9781402768484

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Featuring the insights of 15 current and former Art Students League instructors, this stunning volume reassesses the art of drawing not as a technique, but as the essential grammar of all visual thinking. In an illuminating introductory essay, James Lancel McElhinney punctures the myth that learning to draw is something for experts only, and presents methods for making, appreciating, and teaching drawing. The 15 contributors then offer a broad range of stylistic approaches and methodologies, accompanied by examples of their own and their students' artwork. A final section of basic exercises, along with information on materials, techniques, and resources, completes this inspirational study.

Visual Languages and Applications
Visual Languages and Applications

Author: Kang Zhang

Publisher: Springer Science & Business Media

Published: 2010-06-07

Total Pages: 253

ISBN-13: 0387682570

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Visual languages have long been a pursuit of effective communication between human and machine. With rapid advances of the Internet and Web technology, human-human communication through the Web or electronic mobile devices is becoming more and more prevalent. Visual Languages and Applications is a comprehensive introduction to diagrammatical visual languages. This book discusses what visual programming languages are, and how such languages and their underlying foundations can be usefully applied to other fields in computer science. It also covers a broad range of contents from the underlying theory of graph grammars to the applications in various domains. Pointers to related topics and further readings are provided as well. Visual Languages and Applications is designed as a secondary text book for upper-undergraduate-level students and graduate-level students in computer science and engineering. This volume is also suitable for practitioners and researchers in industry as a professional book.