A Technique for the Teaching of Newspaper and Advertising Typography
Author: Kenneth Eugene Olson
Publisher:
Published: 1928
Total Pages: 448
ISBN-13:
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Author: Kenneth Eugene Olson
Publisher:
Published: 1928
Total Pages: 448
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1997-04
Total Pages: 358
ISBN-13:
DOWNLOAD EBOOKAuthor: Library of Congress. Cataloging Policy and Support Office
Publisher:
Published: 2009
Total Pages: 1688
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1920
Total Pages: 858
ISBN-13:
DOWNLOAD EBOOKAuthor: University of Washington
Publisher:
Published: 1928
Total Pages: 110
ISBN-13:
DOWNLOAD EBOOKAuthor: Library of Congress
Publisher:
Published: 2013
Total Pages: 1480
ISBN-13:
DOWNLOAD EBOOKAuthor: John T. E. Richardson
Publisher: Springer Nature
Published: 2022
Total Pages: 159
ISBN-13: 3030909840
DOWNLOAD EBOOKThis open access book provides a detailed and up-to-date account of the relevant literature on the legibility of different kinds of typefaces, which goes back over 140 years in the case of reading from paper and more than 50 years in the case of reading from screens. It describes the origins of serif and sans serif styles in ancient inscriptions, their adoption in modern printing techniques, and their legibility in different situations and in different populations of readers. It also examines recent research on the legibility of serif and sans serif typefaces when used with internet browsers, smartphones and other hand-held devices. The book investigates the difference in the legibility of serif typefaces and sans serif typefaces when they are used to produce printed material or when they are used to present material on computer monitors or other screens and it explores the differences in readers’ preferences among typefaces. The book’s main focus is on the psychology of reading, but there are clear implications for education and publishing. Indeed, the book can be read with benefit by anyone concerned with communicating with others through written text, whether it is printed on paper or displayed on computer screens.