Brought to You By

Brought to You By

Author: Lawrence R. Samuel

Publisher: University of Texas Press

Published: 2009-03-06

Total Pages: 441

ISBN-13: 0292774761

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“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.


The Television Studies Reader

The Television Studies Reader

Author: Robert Clyde Allen

Publisher: Psychology Press

Published: 2004

Total Pages: 656

ISBN-13: 9780415283243

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A discussion of a truly international range of television programs, this title covers alternative modes of television such as digital and satellite.