A Study of the Supply Sector of the Sporting Goods Industry
Author: Gary W. Myers
Publisher:
Published: 1977
Total Pages:
ISBN-13:
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Author: Gary W. Myers
Publisher:
Published: 1977
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard A. Lipsey
Publisher: McFarland
Published: 2006-06-07
Total Pages: 179
ISBN-13: 0786427183
DOWNLOAD EBOOKThe last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.
Author:
Publisher:
Published: 1947
Total Pages: 44
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard E. Snyder
Publisher:
Published: 1965
Total Pages: 63
ISBN-13:
DOWNLOAD EBOOKAuthor: Kevin M. Ellis
Publisher:
Published: 1988
Total Pages: 120
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1988
Total Pages: 118
ISBN-13:
DOWNLOAD EBOOKAuthor: Franz Konstantin Fuss
Publisher: Routledge
Published: 2013-11-07
Total Pages: 463
ISBN-13: 1136966595
DOWNLOAD EBOOKFrom carbon fibre racing bikes to ‘sharkskin’ swimsuits, the application of cutting-edge design, technology and engineering has proved to be a vital ingredient in enhanced sports performance. This is the first book to offer a comprehensive survey of contemporary sports technology and engineering, providing a complete overview of academic, professional and industrial knowledge and technique. The book is divided into eight sections covering the following topics : Sustainable Sports Engineering Instrumentation Technology Summer Mobility Sports Winter Mobility Sports Apparel and Protection Equipment Sports Implements (racquets, clubs, bats, sticks) Sports Balls Sports Surfaces and Facilities Written by an international team of leading experts from industry, academia and commercial research institutes, the emphasis throughout the book is on innovation, the relationship between business and science, and the improvement of sports performance. This is an essential reference for anybody working in sports technology, sports product design, sports engineering, biomechanics, ergonomics, sports business or applied sport science.
Author: Sporting Goods Manufacturers Association
Publisher:
Published: 1980
Total Pages: 29
ISBN-13:
DOWNLOAD EBOOKAuthor: Peter Taylor
Publisher: Routledge
Published: 2002-09-09
Total Pages: 243
ISBN-13: 1135824908
DOWNLOAD EBOOKThis edition includes an overview of the history of the development of sports markets and the role of economics in the analysis of these markets.
Author: Economic Industry Reports, Inc
Publisher:
Published: 1983
Total Pages: 269
ISBN-13:
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