A Short Course in International Marketing Blunders
A Short Course in International Marketing Blunders

Author: Charles Mitchell

Publisher:

Published: 2001-08

Total Pages: 192

ISBN-13: 9781885073600

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This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.

Blunders in International Business
Blunders in International Business

Author: David A. Ricks

Publisher: John Wiley & Sons

Published: 2009-02-09

Total Pages: 192

ISBN-13: 1405153172

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This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Marketing Blunders: Cases & Lessons for Managers
Marketing Blunders: Cases & Lessons for Managers

Author: Zalfa Laili Hamzah

Publisher: Partridge Publishing Singapore

Published: 2020-12-21

Total Pages: 98

ISBN-13: 1543761801

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Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.

Consumer Behavior
Consumer Behavior

Author: Del I. Hawkins

Publisher: Irwin/McGraw-Hill

Published: 2007

Total Pages: 824

ISBN-13:

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Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers."--Publisher description.