Marketing Mistakes and Successes
Marketing Mistakes and Successes

Author: Robert F. Hartley

Publisher: Wiley Global Education

Published: 2013-10-07

Total Pages: 418

ISBN-13: 1118809009

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Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

Cases in International Marketing
Cases in International Marketing

Author: Jean-Pierre Jeannet

Publisher:

Published: 1995

Total Pages: 484

ISBN-13: 9780130374745

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Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.

Six Timeless Marketing Blunders
Six Timeless Marketing Blunders

Author: William L. Shanklin

Publisher: Free Press

Published: 1989

Total Pages: 184

ISBN-13:

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How to avoid classic entrepreneurial errors when developing a business or marketing a product and how to improve your chances for success.