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Author: Newman, Bruce I.
Publisher: Edward Elgar Publishing
Published: 2022-04-12
Total Pages: 208
ISBN-13: 1800377207
DOWNLOAD EBOOKThis Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Author: Bill Dunn
Publisher: Edward Elgar Publishing
Published: 2020-09-25
Total Pages: 240
ISBN-13: 1789903076
DOWNLOAD EBOOKForward thinking and provocative, this Research Agenda demonstrates different approaches to the field from experts focusing on global and local, and historical and contemporary issues. Eminent global scholars examine a diverse selection of interdisciplinary themes, raising questions surrounding future research, offering examples and linking the theory to its implications for practice and policy.
Author: Robert P. Ormrod
Publisher: SAGE
Published: 2013-05-13
Total Pages: 226
ISBN-13: 1446281426
DOWNLOAD EBOOKElectronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Author: Sciubba, Jennifer D.
Publisher: Edward Elgar Publishing
Published: 2021-08-27
Total Pages: 264
ISBN-13: 178897574X
DOWNLOAD EBOOKExploring how demographic dynamism continues to shape the character of societies, this forward-looking Research Agenda offers insights into how the human population has undergone fundamental demographic shifts, and the impact these have had on how we organize ourselves politically, the design of our economic systems, and even our societal relationships.
Author: Kean Birch
Publisher: Edward Elgar Publishing
Published: 2017-09-29
Total Pages: 236
ISBN-13: 1786433591
DOWNLOAD EBOOKWith an ever-expanding variety of perspectives on the concept of neoliberalism, it is increasingly difficult to identify any commonalities. This book explores how different people understand neoliberalism, and the contradictions in thinking of neoliberalism as a market-based ethic, project, or order. Detailing the intellectual history of ‘neoliberal’ thought, the variety of critical approaches and the many analytical ambiguities, Kean Birch presents a new way to conceptualize contemporary political economy and offers potential avenues for future research through a judicious exploration of ‘neoliberal’ practices, processes, and institutions.
Author: Jürgen Howaldt
Publisher: Edward Elgar Publishing
Published: 2021-11-09
Total Pages:
ISBN-13: 9781789909340
DOWNLOAD EBOOKElgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This insightful Research Agenda offers unique perspectives into the different strands of social innovation research, covering the history and theory of this ever-growing research field. Chapters show the range and depth of the social advances that characterize this vibrant and contested subject, and analyse the strong increase in political and public interest in social innovation. Exploring the potential influence of social innovation on important social factors, the Research Agenda looks at education, poverty reduction, environmental policies, and health and social care. Contributors examine the approaches and successful initiatives that illustrate the strengths of social innovations in manifold areas and in establishing sustainable patterns of consumption, while coping with demographic change. Possible future research pathways are outlined and new topics such as social innovation ecosystems, epistemic diversities and sustainable development are examined in detail. This discerning and innovative Research Agenda will be an ideal read for social innovation researchers, policy-makers and innovation-policy stakeholders. It will be a welcome addition to the literature for innovation practitioners and entrepreneurs looking for theoretical insights into this influential subject.
Author: Alan B. Albarran
Publisher: Edward Elgar Publishing
Published: 2019-12-27
Total Pages: 207
ISBN-13: 1788119061
DOWNLOAD EBOOKPresenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.
Author: John Armbrecht
Publisher: Edward Elgar Publishing
Published: 2019
Total Pages: 187
ISBN-13: 1788114361
DOWNLOAD EBOOKThis book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the Event Organization.
Author: Oksana Mont
Publisher: Edward Elgar Publishing
Published:
Total Pages: 217
ISBN-13: 1788117816
DOWNLOAD EBOOKp.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial} Evaluating achievements, challenges and future avenues for research, this book explores how new dimensions of knowledge and practice contest, reshape and advance traditional understandings of sustainable consumption governance.
Author: Thomas C. Kinnear
Publisher: American Marketing Association
Published: 1984-05
Total Pages: 188
ISBN-13:
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