Contemporary Views on Marketing Practice
Contemporary Views on Marketing Practice

Author: Gary Frazier

Publisher: Marketing Classics Press

Published: 2011-02-09

Total Pages: 7

ISBN-13: 1613110073

DOWNLOAD EBOOK

Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketing practice. Part one focuses on the marketing role in a contemporary business. Part two discusses strategic market planning and implementation. Part three addresses the marketing mix itself with product and price variables. Part four centers on the promotion and place variables. How the marketing managers within the company address these issues will cause the firm to either promote itself, or fail with its customers.Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.

Cambridge Handbook of Research Approaches to Business Ethics and Corporate Responsibility
Cambridge Handbook of Research Approaches to Business Ethics and Corporate Responsibility

Author: Patricia H. Werhane

Publisher: Cambridge University Press

Published: 2017-11-16

Total Pages: 338

ISBN-13: 1108548679

DOWNLOAD EBOOK

While there is a large and ever-expanding body of work on the fields of business ethics and corporate social responsibility (CSR), there is a noted absence of a single source on the methodology and research approaches to these fields. In this book, the first of its kind, leading scholars in the fields gather to analyse a range of philosophical and empirical approaches to research in business ethics and CSR. It covers such sections as historical approaches, normative and behavioural methodologies, quantitative, qualitative and experimental perspectives, grounded theory and case methodologies, and finally a section on the role of the researcher in research projects. This book is a valuable and essential read for all researchers in business ethics and CSR, not only for those starting out in the fields, but also for seasoned scholars and academics.

Marketing Ethics
Marketing Ethics

Author: Patrick E. Murphy

Publisher: Prentice Hall

Published: 2006

Total Pages: 200

ISBN-13:

DOWNLOAD EBOOK

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Ethics Theory and Business Practice
Ethics Theory and Business Practice

Author: Mick Fryer

Publisher: SAGE

Published: 2014-10-27

Total Pages: 473

ISBN-13: 1473909031

DOWNLOAD EBOOK

In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes: Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at: study.sagepub.com/fryer

The Discretionary Economy
The Discretionary Economy

Author: Marc Tool

Publisher: Routledge

Published: 2018-10-08

Total Pages: 350

ISBN-13: 1351304860

DOWNLOAD EBOOK

The Discretionary Economy argues that we do in fact control our own political and economic destinies. As a community, we have discretion over policies that determine whether an economic process adequately provides for the necessities of life. We also determine who participates in normative public judgments and whether decisions distinguish between what is and what ought to be. Tool argues that we must continuously organize the institutional structures through which economic and political functions in the social process are carried on. We must exercise discretion by creating and modifying institutions that coordinate our behavior. To exercise discretion effectively requires that we employ distinctively American economic, political, and philosophical theory. In this volume, the pivotal twentieth-century contributors to this encompassing theory of political economy are Thorstein Veblen, John Dewey, Clarence Ayres, and R. Fagg Foster. This volume presents, in detail, their analytical and philosophical perspective on social change. A major purpose of this volume is to compare and contrast the American tradition with the traditions of capitalism, Marxism, and fascism, demonstrating that the former can resolve compelling economic and political problems and the latter two cannot. This book explains how to identify and analyze social, economic, and political problems confronted in all communities, and how to go about framing and implementing structural adjustments in the political economy. It will be of interest to students in non-traditional courses in political economy including institutional economics, contemporary social problems, economics and social policy, methodology, and contemporary economic thought.

Meta-Regulation in Practice
Meta-Regulation in Practice

Author: F.C. Simon

Publisher: Taylor & Francis

Published: 2017-06-26

Total Pages: 257

ISBN-13: 1315308908

DOWNLOAD EBOOK

Based on a seventeen year study of the Australian energy industry, and via the lens of Niklas Luhmann’s systems theory, Meta-Regulation in Practice argues that normative meta-regulatory theory relies on unrealistic assumptions of stakeholder morality and rationality. Meta-regulation in practice appears to be most challenged in a complex and contested environment; the very environment it is supposed to serve best.

Marketing Theory
Marketing Theory

Author: Shelby D. Hunt

Publisher: Routledge

Published: 2014-12-18

Total Pages: 512

ISBN-13: 1317465148

DOWNLOAD EBOOK

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.