News for All the People: The Epic Story of Race and the American Media

News for All the People: The Epic Story of Race and the American Media

Author: Juan González

Publisher: Verso Books

Published: 2011-10-31

Total Pages: 463

ISBN-13: 1844676870

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A landmark narrative history of American media that puts race at the center of the story. Here is a new, sweeping narrative history of American news media that puts race at the center of the story. From the earliest colonial newspapers to the Internet age, America’s racial divisions have played a central role in the creation of the country’s media system, just as the media has contributed to—and every so often, combated—racial oppression. News for All the People reveals how racial segregation distorted the information Americans received from the mainstream media. It unearths numerous examples of how publishers and broadcasters actually fomented racial violence and discrimination through their coverage. And it chronicles the influence federal media policies exerted in such conflicts. It depicts the struggle of Black, Latino, Asian, and Native American journalists who fought to create a vibrant yet little-known alternative, democratic press, and then, beginning in the 1970s, forced open the doors of the major media companies. The writing is fast-paced, story-driven, and replete with memorable portraits of individual journalists and media executives, both famous and obscure, heroes and villains. It weaves back and forth between the corporate and government leaders who built our segregated media system—such as Herbert Hoover, whose Federal Radio Commission eagerly awarded a license to a notorious Ku Klux Klan organization in the nation’s capital—and those who rebelled against that system, like Pittsburgh Courier publisher Robert L. Vann, who led a remarkable national campaign to get the black-face comedy Amos ’n’ Andy off the air. Based on years of original archival research and up-to-the-minute reporting and written by two veteran journalists and leading advocates for a more inclusive and democratic media system, News for All the People should become the standard history of American media.


The Elements of News Writing

The Elements of News Writing

Author: James Williamson Kershner

Publisher: Pearson

Published: 2012

Total Pages: 0

ISBN-13: 9780205781126

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Kershner's The Elements of News Writing 3/e is a concise handbook that presents the essential rules of journalism, while offering in-depth analysis of the evolving industry. With comprehensive coverage from history to how-to, and discussions of new media, online journalism, blogging, and social networking, this text covers news writing from a 360 degree view. The Elements of News Writing covers the basics of news writing without the extra verbiage that bogs down many textbooks. The author pays extra attention to grammar and usage, with easy-to-follow basic tips on writing for all types of mass media, new and old.


All About the Story

All About the Story

Author: Leonard Downie Jr

Publisher: PublicAffairs

Published: 2020-09-22

Total Pages: 374

ISBN-13: 1541742265

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At a time when the role of journalism is especially critical, the former executive editor of the Washington Post writes about his nearly fifty years at the newspaper and the importance of getting at the truth. In 1964, as a twenty-two-year-old Ohio State graduate with working-class Cleveland roots and a family to support, Len Downie landed an internship with the Washington Post. He would become a pioneering investigative reporter, news editor, foreign correspondent, and managing editor, before succeeding the legendary Ben Bradlee as executive editor. Downie's leadership style differed from Bradlee's, but he played an equally important role over more than four decades in making the Post one of the world's leading news organizations. He was one of the editors on the historic Watergate story and drove coverage of the impeachment of President Bill Clinton. He wrestled with the Unabomber's threat to kill more people unless the Post published a rambling 30,000-word manifesto and he published important national security stories in defiance of presidents and top officials. He managed the Post's ascendency to the pinnacle of influence, circulation, and profitability, producing prizewinning investigative reporting with deep impact on American life, before the digital transformation of news media threatened the Post's future. At a dangerous time, when health and economic crises and partisanship are challenging the news media, Downie's judgment, fairness, and commitment to truth will inspire anyone who wants to know how journalism, at its best, works.


News at Work

News at Work

Author: Pablo J. Boczkowski

Publisher: University of Chicago Press

Published: 2010-09-30

Total Pages: 272

ISBN-13: 0226062805

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Peeking inside the newsrooms where journalists create stories and the work settings where the public reads them, the author reveals why journalists contribute to the growing similarity of news and why consumers acquiesce to a media system they find increasingly dissatisfying.


News and the Human Interest Story

News and the Human Interest Story

Author: Helen MacGill Hughes

Publisher: Transaction Publishers

Published: 1981

Total Pages: 348

ISBN-13: 0878557296

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In this account of the growth of newspapers in modern, industrial society, Helen Hughes traces the development of a mass audience through analysis of the origins of the human interest story in the popular ballads of an earlier day. She shows how such commonly found interests as a taste for news of the town, ordinary gossip, and moving or gripping tales with a legendary or mythic quality have reflected the tastes of ordinary folk from the days of illiterate audiences to the present. She explains how these interests ultimately were combined with practical economic and political information to create the substance and demand for a popular press. In describing the rise and fall of newspaper empires, each with their special readership attractions, Dr. Hughes shows how technological innovation and idiosyncratic creativity were used by owners to capture and hold a reading audience. Once this audience developed, it could be fed a variety of messages--beamed at reinforcing and maintaining both general and specific publics--as well as a view of the world consonant with that of the publisher and major advertisers. Hughes offers a persuasive argument for the continuing viability of this method for combined social control, instruction, and amusement captured by the association of news and the human interest story.


Newsjacking

Newsjacking

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2011-11-07

Total Pages: 51

ISBN-13: 1118252314

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IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.


Media Advocacy and Public Health

Media Advocacy and Public Health

Author:

Publisher: SAGE

Published: 1993-10-07

Total Pages: 252

ISBN-13: 9780803942899

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Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.


Good News, Bad News

Good News, Bad News

Author: Jeff Mack

Publisher: Chronicle Books

Published: 2012-06-22

Total Pages: 39

ISBN-13: 1452118531

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Good news, Rabbit and Mouse are going on a picnic. Bad news, it is starting to rain. Good news, Rabbit has an umbrella. Bad news, the stormy winds blow the umbrella (and Mouse!) into a tree. So begins this clever story about two friends with very different dispositions. Using just four words, Jeff Mack has created a text with remarkable flair that is both funny and touching, and pairs perfectly with his energetic, and hilarious, illustrations. Good news, this is a book kids will clamor to read again and again!


Slanting the Story

Slanting the Story

Author: Trudy Lieberman

Publisher:

Published: 2000

Total Pages: 208

ISBN-13: 9781565845770

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Through case studies of four key policy debates--tax reform, health care, social security, and school vouchers--this powerful expos demonstrates how conservative organizations have discredited their opponents, influenced the media, and engineered sweeping changes in public opinion and public policy.


News for the Rich, White, and Blue

News for the Rich, White, and Blue

Author: Nikki Usher

Publisher: Columbia University Press

Published: 2021-07-06

Total Pages: 232

ISBN-13: 0231545606

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As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.