Residual Media

Residual Media

Author: Charles R. Acland

Publisher: U of Minnesota Press

Published: 2007

Total Pages: 438

ISBN-13: 9780816644728

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In a society that awaits 'the new' in every medium, what happens to last year's new? From player pianos to vinyl records, and from the typewriter to the telephone, 'Residual Media' is an innovative approach to the aging of culture and reveals that, ultimately, new cultural phenomena rely on encounters with the old.


Reading Project

Reading Project

Author: Jessica Pressman

Publisher: University of Iowa Press

Published: 2015-05-01

Total Pages: 245

ISBN-13: 160938346X

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Electronic literature is a rapidly growing area of creative production and scholarly interest. It is inherently multimedial and multimodal, and thus demands multiple critical methods of interpretation. Reading Project: A Collaborative Analysis of William Poundstone’s Project for Tachistoscope {Bottomless Pit} is a collaboration between three scholars combining different interpretive methods of digital literature and poetics in order to think through how critical reading is changing—and, indeed, must change—to keep up with the emergence of digital poetics and practices. It weaves together radically different methodological approaches—close reading of onscreen textual and visual aesthetics, Critical Code Studies, and cultural analytics (big data)—into a collaborative interpretation of a single work of digital literature. Project for the Tachistoscope {Bottomless Pit} is a work of electronic literature that presents a high-speed, one-word-at-a-time animation synchronized to visual and aural effects. It tells the tale of a mysterious pit and its impact on the surrounding community. Programmed in Flash and published online, its fast-flashing aesthetic of information overload bombards the reader with images, text, and sound in ways that challenge the ability to read carefully, closely, and analytically in traditional ways. The work’s multiple layers of poetics and programming can be most effectively read and analyzed through collaborative efforts at computational criticism such as is modeled in this book. The result is a unique and trailblazing book that presents the authors’ collaborative efforts and interpretations as a case study for performing digital humanities literary criticism of born-digital poetics.


Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2017-01-06

Total Pages: 1838

ISBN-13: 1522517944

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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.


Artificial Intelligence Applications and Innovations

Artificial Intelligence Applications and Innovations

Author: Ilias Maglogiannis

Publisher: Springer Nature

Published: 2020-05-29

Total Pages: 475

ISBN-13: 3030491862

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This 2 volume-set of IFIP AICT 583 and 584 constitutes the refereed proceedings of the 16th IFIP WG 12.5 International Conference on Artificial Intelligence Applications and Innovations, AIAI 2020, held in Neos Marmaras, Greece, in June 2020.* The 70 full papers and 5 short papers presented were carefully reviewed and selected from 149 submissions. They cover a broad range of topics related to technical, legal, and ethical aspects of artificial intelligence systems and their applications and are organized in the following sections: Part I: classification; clustering - unsupervised learning -analytics; image processing; learning algorithms; neural network modeling; object tracking - object detection systems; ontologies - AI; and sentiment analysis - recommender systems. Part II: AI ethics - law; AI constraints; deep learning - LSTM; fuzzy algebra - fuzzy systems; machine learning; medical - health systems; and natural language. *The conference was held virtually due to the COVID-19 pandemic.


The Oxford Handbook of the History of Psychology: Global Perspectives

The Oxford Handbook of the History of Psychology: Global Perspectives

Author: David B. Baker

Publisher: Oxford University Press

Published: 2012-01-13

Total Pages: 662

ISBN-13: 0199710651

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The science and practice of psychology has evolved around the world on different trajectories and timelines, yet with a convergence on the recognition of the need for a human science that can confront the challenges facing the world today. Few would argue that the standard narrative of the history of psychology has emphasized European and American traditions over others, but in today's global culture, there is a greater need in psychology for international understanding. This volume describes the historical development of psychology in countries throughout the world. Contributors provide narratives that examine the political and socioeconomic forces that have shaped their nations' psychologies. Each unique story adds another element to our understanding of the history of psychology. The chapters in this volume remind us that there are unique contexts and circumstances that influence the ways in which the science and practice of psychology are assimilated into our daily lives. Making these contexts and circumstances explicit through historical research and writing provides some promise of greater international insight, as well as a better understanding of the human condition.


Swift Viewing

Swift Viewing

Author: Charles R. Acland

Publisher: Duke University Press

Published: 2012-01-02

Total Pages: 324

ISBN-13: 0822349191

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Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.