Understanding Consumer Decision Making

Understanding Consumer Decision Making

Author: Thomas J. Reynolds

Publisher: Psychology Press

Published: 2001-05-01

Total Pages: 510

ISBN-13: 1135693153

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The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.


Language, Memory, and Cognition in Infancy and Early Childhood

Language, Memory, and Cognition in Infancy and Early Childhood

Author: Janette B. Benson

Publisher: Academic Press

Published: 2010-05-22

Total Pages: 553

ISBN-13: 0123785766

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Language, cognition, and memory are traditionally studied together prior to a researcher specializing in any one area. They are studied together initially because much of the development of one can affect the development of the others. Most books available now either tend to be extremely broad in the areas of all infant development including physical and social development, or specialize in cognitive development, language acquisition, or memory. Rarely do you find all three together, despite the fact that they all relate to each other. This volume consists of focused articles from the authoritative Encyclopedia of Infant and Early Childood Development, and specifically targets the ages 0-3. Providing summary overviews of basic and cutting edge research, coverage includes attention, assessment, bilingualism, categorization skills, critical periods, learning disabilities, reasoning, speech development, etc. This collection of articles provides an essential, affordable reference for researchers, graduate students, and clinicians interested in cognitive development, language development, and memory, as well as those developmental psychologists interested in all aspects of development. - Focused content on age 0-3- saves time searching for and wading through lit on full age range for developmentally relevant info - Concise, understandable, and authoritative—easier to comprehend for immediate applicability in research


The Russian Theory of Activity

The Russian Theory of Activity

Author: Gregory Bedny

Publisher: Psychology Press

Published: 2014-02-25

Total Pages: 453

ISBN-13: 1317779991

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The opening of the former Soviet Union to the West has provided an opportunity to describe Russian human factors/ergonomics and to compare American theories and methods with it. Although this book is principally dedicated to describing the theory of activity as it applies to issues of design and training, it is also offered to a general audience of psychologists and interested lay readers. This theory studies the goal-directed behavior of man and attempts to integrate the cognitive, motivational, and behavioral aspects of activity into a holistic system. Such fundamental notions as goal, action, and self-regulation are described and analyzed from totally different theoretical points of view. This is the first comprehensive, systematic description of the theory of activity in the English language. Existing attempts to translate the theory of activity into English suffer from certain limitations. Among them, the theory of activity -- considered one of the more important accomplishments of Soviet psychological science -- has an extensive history dating back to the work of Vygotsky and his students. Subsequent development of the theory by other well-known Soviet psychologists and psychophysiologists took place within different schools with some significant differences. In the former Soviet Union, psychological theory could not be advanced unconnected to Marxist-Leninist ideology. Accordingly, theoretical formulations were subject to their own version of "political correctness." Books published in this field were addressed only to other scientists with backgrounds in the field. Moreover, the translation of the technical terms in Russian psychology frequently resist translation in the absence of the context of the debates in which they were being used. Thus, simple translation of books in this field as they were written in a specialized and politicized environment for Russian audiences is really not a particularly sensible or worthwhile undertaking. This book is addressed in the first instance to Western psychologists. It compares, among other things, analyses of work from the former Soviet Union with the work from the West. Applications of activity theory to design and learning were paramount in the Soviet Union. Using their own theoretical perspective, the authors provide a comparative analysis of the various schools working in activity theory. They hope that this book may facilitate the exchange of ideas between Russian psychological scientists and Western psychologists working in ergonomics, human factors, industrial/organizational psychology, education, learning, and related areas where the theory of activity may find general application. This book's authors attempt to provide a contribution not only to science but also to history. Western researchers have strongly influenced Russian work, but because of negative political pressure in the former USSR, the flow of concepts was one-sided. Russian ergonomists received so much from American and Western sources that it is now important to give something back. Despite the considerable similarity between Russian and American theories and methods, the special "spin" the former put on their work may stimulate new thinking on the part of their American colleagues.


HCI International 2018 – Posters' Extended Abstracts

HCI International 2018 – Posters' Extended Abstracts

Author: Constantine Stephanidis

Publisher: Springer

Published: 2018-06-28

Total Pages: 487

ISBN-13: 331992270X

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The three-volume set CCIS 850, CCIS 851, and CCIS 852 contains the extended abstracts of the posters presented during the 20th International Conference on Human-Computer Interaction, HCI 2018, which took place in Las Vegas, Nevada, in July 2018. The total of 1171 papers and 160 posters included in the 30 HCII 2018 proceedings volumes was carefully reviewed and selected from 4346 submissions. The 207 papers presented in these three volumes are organized in topical sections as follows: Part I: interaction and information; images and visualizations; design, usability and user experience; psychological, cognitive and neurocognitive issues in HCI; social media and analytics. Part II: design for all, assistive and rehabilitation technologies; aging and HCI; virtual and augmented reality; emotions, anxiety, stress and well-being. Part III: learning and interaction; interacting with cultural heritage; HCI in commerce and business; interacting and driving; smart cities and smart environments. The chapter 'Information at Hand – Using Wearable Devices to Display Task Information in the Context of Industry 4.0' is open access under a CC BY 4.0 license via link.springer.com.


Assessment Strategies for Self-Directed Learning

Assessment Strategies for Self-Directed Learning

Author: Arthur L. Costa

Publisher: Corwin Press

Published: 2004

Total Pages: 194

ISBN-13: 0761938710

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This volume focuses on assessing students' abilities as self-directed learners. The authors use 'triangulation' to ensure that the assessment system is balanced and complete.


Strategic Marketing Management

Strategic Marketing Management

Author: Mark E. Parry

Publisher: McGraw Hill Professional

Published: 2005

Total Pages: 292

ISBN-13: 9780071450935

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Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.


Cognitive Processes in the Perception of Art

Cognitive Processes in the Perception of Art

Author: W.R. Crozier

Publisher: Elsevier

Published: 1984-06-01

Total Pages: 461

ISBN-13: 0080866735

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This book reviews progress and describes original research in the cognitive psychology of the arts. The invited contributors are leading authorities, and the topics which they cover include psychological approaches to symbols and meaning in art, issues in experimental aesthetics, the development in children of artistic production and appreciation, and the perception of musical and pictorial material.


Entrepreneurial Alertness

Entrepreneurial Alertness

Author: Zhineng Li

Publisher: Springer Science & Business Media

Published: 2012-10-16

Total Pages: 161

ISBN-13: 3642310982

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Entrepreneurial alertness plays an important role in the processes of opportunity exploration and exploitation. A central thesis of this dissertation is that opportunity creation requires a certain transformation of an individual entrepreneur’s mental schema. This study examines entrepreneurial alertness at the individual level. A comprehensive model of entrepreneurial alertness are created and tested via structural equation modeling on the basis of survey data from 1080 entrepreneurs in two coastal regions of P. R. China.