Multinational Corporate Strategy

Multinational Corporate Strategy

Author: James C. Leontiades

Publisher: Lexington Books

Published: 1985

Total Pages: 264

ISBN-13: 9780669160383

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International Marketing

International Marketing

Author: Stanley Paliwoda

Publisher: Routledge

Published: 2013-11-05

Total Pages: 672

ISBN-13: 1135387176

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The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.