A History of Homo Economicus
A History of Homo Economicus

Author: William Dixon

Publisher: Routledge

Published: 2013-03-01

Total Pages: 138

ISBN-13: 1136499016

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A key issue in economic discourse today is the relation (or lack of it) between economic behaviour and morality. Few (presumably) would want to deny that human beings are in some sense moral or ethical creatures, but the devil is in the detail. Should we think of economic behaviour as an essentially amoral process – a process adequately characterised by a means-ends rationality – into which any number of subjective ethical concerns or orientations may be intruded to give a particular action its determinate moral content? Or is it rather the case that our moral being runs deeper than this, in the sense that all of our behaviour – ‘economic’ or otherwise – is enabled or capacitated by a competence that is fundamentally ethical in character? With new analyses of the work of Hobbes and Smith, Dixon and Wilson offer a fresh approach to the debate surrounding economics and morality with a novel discussion of the self in economic theory. This book calls for a change in the way that the relation between economic behaviour and morality is understood – from an understanding of morality as a kind of preference that informs certain types of other-regarding behaviour (the way that modern economics understands the relationship), to an idea of morality as a competence that enables or, rather, conditions the possibility of all forms of human behaviour, other-regarding or not. Offering a new insight on homo economicus, this book will be of great interest to all those interested in the history of economics and of economic thought.

Homo Economicus
Homo Economicus

Author: Daniel Cohen

Publisher: John Wiley & Sons

Published: 2014-06-13

Total Pages: 132

ISBN-13: 0745685323

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The West has long defined the pursuit of happiness in economic terms but now, in the wake of the 2007-8 financial crisis, it is time to think again about what constitutes our happiness. In this wide-ranging new book, the leading economist Daniel Cohen traces our current malaise back to the rise of homo economicus: for the last 200 years, the modern world has defined happiness in terms of material gain. Homo economicus has cast aside its rivals, homo ethicus and homo empathicus, and spread its neo-Darwinian logic far and wide. Yet, instead of bringing happiness, homo economicus traps human beings in a world devoid of any ideals. We are left feeling empty and dissatisfied. Today more and more people are beginning to recognize that competition and material gain are not the only things that matter in life. The central paradox of our era is that we look to the economy to give direction to our world at the very time when social needs are migrating toward sectors that are hard to place within the scope of market logic. Health, education, scientific research, and the world of the Internet form the heart of our post-industrial societies, but none of these belong to the traditional economic mould. While human creativity is higher than ever, homo economicus imposes himself like a sad prophet, a killjoy of the new age. Drawing on a rich array of examples, Cohen explores the new digital and genetic revolutions and examines the limitations of homo economicus in our rapidly transforming world. As human beings have an extraordinary ability to adapt, he argues that we need to rebalance the relation between competition and cooperation in favour of the latter. This thought-provoking analysis of our contemporary predicament will be of great value to anyone interested in the relationship between what happens in our economies and our personal happiness.

Political Economy and the Novel
Political Economy and the Novel

Author: Sarah Comyn

Publisher: Springer

Published: 2018-10-04

Total Pages: 290

ISBN-13: 3319943251

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Political Economy and the Novel: A Literary History of ‘Homo Economicus’ provides a transhistorical account of homo economicus (economic man), demonstrating this figure’s significance to economic theory and the Anglo-American novel over a 250-year period. Beginning with Adam Smith’s seminal texts – Theory of Moral Sentiments and The Wealth of Nations – and Henry Fielding’s A History of Tom Jones, this book combines the methodologies of new historicism and new economic criticism to investigate the evolution of the homo economicus model as it traverses through Ricardian economics and Jane Austen’s Sanditon; J. S. Mill and Charles Dickens’ engagement with mid-Victorian dualities; Keynesianism and Mrs Dalloway’s exploration of post-war consumer impulses; the a/moralistic discourses of Friedrich von Hayek, and Ayn Rand’s Atlas Shrugged; and finally the virtual crises of the twenty-first century financial market and Don DeLillo’s Cosmopolis. Through its sustained comparative analysis of literary and economic discourses, this book transforms our understanding of the genre of the novel and offers critical new understandings of literary value, cultural capital and the moral foundations of political economy.

Global Observations of the Influence of Culture on Consumer Buying Behavior
Global Observations of the Influence of Culture on Consumer Buying Behavior

Author: Sarma, Sarmistha

Publisher: IGI Global

Published: 2017-07-13

Total Pages: 396

ISBN-13: 1522527281

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Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

The Death of Homo Economicus
The Death of Homo Economicus

Author: Peter Fleming

Publisher:

Published: 2017

Total Pages: 222

ISBN-13: 9781786801302

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A sharp analysis of the nature of work under late capitalism, revealing the dark side of aspiration and utility.

The Moral Economy
The Moral Economy

Author: Samuel Bowles

Publisher: Yale University Press

Published: 2016-05-28

Total Pages: 283

ISBN-13: 0300221088

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Should the idea of economic man—the amoral and self-interested Homo economicus—determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this paradigm, he shows, may “crowd out” ethical and generous motives and thus backfire. But incentives per se are not really the culprit. Bowles shows that crowding out occurs when the message conveyed by fines and rewards is that self-interest is expected, that the employer thinks the workforce is lazy, or that the citizen cannot otherwise be trusted to contribute to the public good. Using historical and recent case studies as well as behavioral experiments, Bowles shows how well-designed incentives can crowd in the civic motives on which good governance depends.

Homo Oeconomicus
Homo Oeconomicus

Author: Gebhard Kirchgässner

Publisher: Springer Science & Business Media

Published: 2008-06-13

Total Pages: 364

ISBN-13: 0387727973

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The economic model of behaviour is fundamental not only in economic theory, but also in modern approaches of other social sciences, above all in political science and law. This book provides a comprehensive treatise of the general model, its philosophical and methodological foundations and its applications in different fields. In addition to the basic model, extensions to its assumptions are examined to account for complex applications like low-cost situations with moral behaviour.

Feminism Confronts Homo Economicus
Feminism Confronts Homo Economicus

Author: Martha Fineman

Publisher: Cornell University Press

Published: 2018-08-06

Total Pages: 535

ISBN-13: 150172407X

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"The essays in this volume confront the inroads that economics has made into the legal academy.... Law and Economics uses principles of neoclassical economics to develop laws and social policies that maintain if not bolster current allocations of power."—from the Introduction The Law and Economics school has had a significant impact on the legal and governmental landscape in the United States. It posits a perfectly rational "economic man"—homo economicus—who is unconstrained by familial and communal ties and who can and should make decisions solely in light of considerations of economic value. Feminism Confronts Homo Economicus offers a major intervention in debates about how law has come under the influence of economic principles. Drawing on the latest thinking in the fields of feminist legal theory, critical legal studies, and feminist economics, the essays critique the notion that legal and policy decisions should be made solely through the lens of economics. While the contributors question the wholesale incorporation of the neoclassical economic model into legal analysis, they do not all discard economic analysis and theory. Situated at the intersection of feminism, law, and economics, Feminism Confronts Homo Economicus will appeal to scholars and students of these disciplines as well as policy analysts and social theorists interested in family, education, labor, and welfare.

The Economic Reason
The Economic Reason

Author: Shane Sanders

Publisher: Springer Nature

Published: 2020-12-14

Total Pages: 133

ISBN-13: 3030560430

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In a series of conversational essays, this textbook discusses the manner in which economic thought addresses a broad array of everyday issues beyond classical textbook treatments. In the spirit of popular economics books, the author uncovers economic issues and solutions from individuals, businesses, society, and the country as a whole in a decidedly non-technical and relatable manner. Should the federal government mandate use of child safety seats on commercial airlines? Can genetic information substitute for a college degree? The contents of this book touch on many of these contemporary topics in an accessible way. Addressing undergraduate and graduate students, as well as scholars in different fields of economics, this book is a must-read for everybody interested in a better understanding of economic thought.

From Pleasure Machines to Moral Communities
From Pleasure Machines to Moral Communities

Author: Geoffrey M. Hodgson

Publisher: University of Chicago Press

Published: 2013

Total Pages: 323

ISBN-13: 0226922715

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Are humans at their core seekers of their own pleasure or cooperative members of society? Paradoxically, they are both. Pleasure-seeking can take place only within the context of what works within a defined community, and central to any community are the evolved codes and principles guiding appropriate behavior, or morality. The complex interaction of morality and self-interest is at the heart of Geoffrey M. Hodgson’s approach to evolutionary economics, which is designed to bring about a better understanding of human behavior. In From Pleasure Machines to Moral Communities, Hodgson casts a critical eye on neoclassical individualism, its foundations and flaws, and turns to recent insights from research on the evolutionary bases of human behavior. He focuses his attention on the evolution of morality, its meaning, why it came about, and how it influences human attitudes and behavior. This more nuanced understanding sets the stage for a fascinating investigation of its implications on a range of pressing issues drawn from diverse environments, including the business world and crucial policy realms like health care and ecology. This book provides a valuable complement to Hodgson’s earlier work with Thorbjørn Knudsen on evolutionary economics in Darwin’s Conjecture, extending the evolutionary outlook to include moral and policy-related issues.