Product Strategy for High Technology Companies
Product Strategy for High Technology Companies

Author: Michael E. McGrath

Publisher: McGraw Hill Professional

Published: 2000-11-02

Total Pages: 400

ISBN-13: 0071610340

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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Reindustrializing New York State
Reindustrializing New York State

Author: Morton Schoolman

Publisher: State University of New York Press

Published: 1986-01-01

Total Pages: 460

ISBN-13: 9781438419084

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This is the first study to comprehensively investigate economic revitalization strategies in a state economy that, until recently, had been the most powerful in the United States. In sixteen original essays, Reindustrializing New York State documents the state's long-term deindustrialization and examines and evaluates the policies initiated to reverse its decline. Pursuing an analysis of each of the strategies crucial to New York's economic redevelopment, the authors assess the significance of the state's policy actions and inactions, while focusing attention on problems and trends likely to pose formidable barriers to future growth. What crystallizes is the image of a state in passage to a radically different stage of political, social, and economic organization with new possibilities as well as new hazards.

Project-Driven Technology Strategy
Project-Driven Technology Strategy

Author: Robert McGrath, PMP, EVP, MBA

Publisher: Project Management Institute

Published: 2012-07-01

Total Pages: 476

ISBN-13: 1935589733

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In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of "a master class taught by your most thought-provoking professor" and "a troubleshooting session with your most trusted mentor", this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.

Growth Policy in the Age of High Technology
Growth Policy in the Age of High Technology

Author: Jurgen Schmandt

Publisher: Routledge

Published: 2018-03-29

Total Pages: 410

ISBN-13: 1351121693

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Originally published in 1990 this book provides an authoritative and detailed account of the initiatives of US state governments with science and technology programs designed to foster economic growth. Two key questions are posed: Do state governments have policy instruments that are sufficiently powerful to affect thelevels and growth rates of their regional economies? and Are national and global economic forces so powerful that they render state action ineffective? Several subsidiary themes are discusses in this context, namely: the most commonly used policy instruments, the impacts on federalism and on governance and how well the universities and other educational institutions serve the economic activities imposed on them.

Strategic Marketing for High Technology Products
Strategic Marketing for High Technology Products

Author: Thomas Fotiadis

Publisher: Routledge

Published: 2018-05-08

Total Pages: 211

ISBN-13: 1351363808

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In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.