Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its evaluation, and various structured programs including the CVS projects and programs sponsored by school districts, individuals, non-governmental national organizations, and private companies. The book can serve as a guide for curriculum planners as well as teachers in the classroom and adult workshops -- and also parents and individual adult viewers -- in applying the best match of theories, practices, readings, and specific exercises to monitor and enhance television's role.
Designed to increase adults' understanding of television and to develop their critical viewing skills, this text explores persuasion and presentation techniques, the programming policy of television stations, and potential effects of violence, sex, and commercials on the viewer. Also presents critical awareness exercises. The book does not advocate turning off the set, but, rather, encourages self-control.
A Deeper Sense of Literacy is the first book to suggest that media literacy is both a content area and an approach to teaching that can be integrated into any subject area. It combines theory and practical application in a way that addresses the most important questions related to media literacy in education today: what is it, why is it important, how can you teach it across a wide range of curriculum areas and grade levels, and does it work? Rather than focusing on how to teach media literacy, Scheibe and Rogow focus on actually using media literacy to teach lessons across the content areas.
Media literacy educator Nick Pernisco's new book, Practical Media Literacy: An essential guide to the critical thinking skills for our digital world, is the perfect introduction to media literacy for young adults, teachers, and parents. Pernisco has distilled his years of teaching experience into a practical guide for learning the most crucial skills needed to be a digital citizen in the 21st century. This is a must-read for anyone interested in learning how to interpret the enormous amounts of information we are exposed to everyday, both in traditional media and online. The book includes an introduction to media and media literacy, explaining what media is, how it affects us, and why we should pay close attention to it. The reader is then presented with a framework that can be used to analyze any type of media. Once the basics are thoroughly explained, the bookfocuses on individual types of media and specific methods for analyzing each type. Readers will learn to analyze and think critically about movies, television, music, social media, advertising, news, video games,and more. Each section contains relevant exercises to help readers better understand the impact each type of media has on their lives. These exercises can be completed alone, or may be used as lesson plans in a classroom setting. This 2nd edition builds on the strengths of the previous version. * A stronger focus on the learner. The book explains media literacy from its most basic elements to some sophisticated topics of interest for all ages. This makes the book a perfect textbook for any K-12 classroom. * Expanded information on more types of media. Movies, TV, advertising, photography, social media, music, news, and video games each get their own chapter, each illustrating details about how to analyze each type of media and numerous activities that may be used as lesson plans. This book is perfect as a textbook for a course on media literacy, an introductory course about media, any class that uses media (tv, movies, music, the web) to convey information, forat home use by parents, and for curious minds trying to better understand their world.
Ibrahim Michail Hefzallah has been on the faculty of Fairfield University since 1968. At present, he is a professor of educational technology and the chair of the Educational Technology Department of the Graduate School of Education and Allied Professions.
