A Guide to Building Public Support for Education Reform
Author: National Governors' Association, Washington, DC.
Publisher:
Published: 1993
Total Pages: 64
ISBN-13: 9781558772175
DOWNLOAD EBOOKThis guidebook shows how governors and states have worked on engaging the public in education reform. It focuses on important strategies to consider during the process of building public support for education reform. It highlights state strategies for communicating about progress made toward achieving the National Education Goals and for promoting statewide systemic education reform. Suggestions include: (1) begin education reform with the facts; (2) include the public from the beginning; (3) recognize that change comes from the bottom up; (4) build momentum from a broad-based coalition; (5) know that reaching out requires resources; (6) prepare for the long haul; (7) avoid jargon; (8) use your policy and communications staff effectively; and (9) expect the unexpected. The experiences of four states--Colorado, Missouri, Oklahoma, and Florida--illustrate lessons learned from recent education-issue campaigns that were brought before the voters. The guide concludes with a discussion of a national campaign to increase public support for education improvement, the "Keep the Promise" campaign. (LMI)