Nermal is bored, so he decides to post a funny photo of his friend Otto. He thinks he is just joking, but as more people comment, Nermal begins to worry that he has accidentally become a cyberbully. Cyber safety expert Dr. Cybrina helps Garfield and friends choose their words carefully, think before they post, and understand what it means to be kind online.
Nermal is determined to beat Cheesequest 7: Attack of the Cheddar Zombies no matter what. But when an online friend offers to help Nermal win in exchange for his user info and password, Arlene and Garfield decide to call in Dr. Cybrina, online security expert. Join Garfield and friends as they learn about who to trust and what to share online.
Nermal uses social media to show what he's doing all the time, from what he's eating for breakfast to how he's celebrating the good grade he got on his giraffe report. But how much information is too much information? Join Garfield and friends as they learn what it takes to stay safe and secure online, from account settings to sharing personal information.
Nermal is bored, so he decides to post a funny photo of his friend Otto. He thinks he is just joking, but as more people comment, Nermal begins to worry that he has accidentally become a cyberbully. Cyber safety expert Dr. Cybrina helps Garfield and friends choose their words carefully, think before they post, and understand what it means to be kind online.
Nermal is sick and can't go see the new Zombie Cats movie with his friends. Instead, he finds a website where he can download the new movie for free. But Nermal learns the hard way that some things are too good to be true. Join Garfield and friends as they discover the dangers of downloading movies, music, and TV shows.
Using the AASL Standards Framework for Learners, the Create and Share: Thinking Digitally series provides younger readers with the necessary tools to successfully and safely navigate the digital world. In Respecting Others Online, readers learn the importance of being respectful online. Activities throughout the book prompt students to think more deeply, be creative, share information and resources, and grow their knowledge. Book includes a table of contents, glossary, index, author biography, sidebars, and educational matter.
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Feeding frenzy! Who has time for manners when there’s food to be inhaled? Garfield eschews etiquette in favor of bingeing and belching. And who can blame him? He’s only human! So get rude ’n’ crude and pig out on this collection of tasty comics. SLURP! SLURP! SLURP!
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
