This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
“Queen Elizabeth II once said, ‘I have to be seen to be believed.’ Well, here is Her Majesty in all her glory—and in delightful personal detail too. Victoria Murphy has created an invaluable photographic tribute to Britain’s longest serving monarch and to her memorable reign.” —Robert Lacey, historian and biographer After her succession to the throne in 1952, Queen Elizabeth II became respected, celebrated, and beloved around the world. This stunning collection of powerful images illustrates her storied seven-decade reign in all its glory. More than 300 extraordinary photographs, along with insightful commentary by the royal journalist Victoria Murphy, showcase the significant, historic, and intimate moments throughout the Queen’s life, first as a young princess and then as the longest-reigning British monarch. The book covers her war years in service; her marriage to Prince Philip; her coronation—the first to be televised; her extensive official travels around the world; the glittering diplomatic occasions and encounters with world leaders, dignitaries, and celebrities; the pomp and pageantry of ceremonial events; her role as a fashion icon; her relationships with her parents, King George VI and the Queen Mother, and her sister, Princess Margaret; the birth of her son and heir to the throne Prince Charles; family life with her four children, as well as her beloved dogs and horses; and the growing role of her grandson Prince William and his wife, the Duchess of Cambridge, as they supported the Queen in her public duties. Shown here too are the Crown Jewels as well as the Queen’s personal jewelry collection; a look at the royal palaces and residences; and portraits from the stunning royal weddings that have so enchanted the world. On September 8, 2022, the Queen died peacefully at her home in Balmoral, Scotland. She is survived by her four children, eight grandchildren, and twelve great-grandchildren. Upon her death, Prince Charles ascended to the throne as head of state, starting a new era for the British monarchy. Throughout her rule, with a combination of star power and a profound sense of duty, Queen Elizabeth II steered the British monarchy into the modern era with supreme style and grace. She is truly a queen for all ages and this is the ultimate commemorative book for all royal watchers that captures the triumph and significance of her magnificent reign.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
As the "backbone of the economy," small- and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets, and are often obliged to provide timely responses to the increasingly fierce cross-border competition. However, SMEs internationalisation has temporarily been subject to a wait-and-see policy under the numerous uncertainties and global systemic disruptions. Despite the "new normal" brought about by the COVID-19 pandemic, recent studies show that the future still holds the potential to avail business performance opportunities to SMEs, and the hopes of managers for the years to come are reasonably high. Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization. In the networked economy, relationships are the invisible threads of the highly interconnected world. Either we call them connections, ties, bonds, or links, they are present everywhere marking the very essence of our lives, therefore claiming for wide consideration. Giving way to a stepwise screening of relationships and SMEs internationalization, the book is simultaneously addressed to scholars from different fields of study (i.e., international management, international business, international relationship marketing, etc.) and worldwide decision-makers (i.e., entrepreneurs and managers) interested in conducting smart business abroad.
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.
The European economy is still in recession, even though there are some weak indications of stabilization. This book examines important aspects of the crisis in selected countries of Southern Europe, the Balkans and Eastern Europe. The intensity of the crisis and its economic and social repercussions have varied from country to country, generally impacting the core countries less than those on the periphery. The countries in the latter group currently face significant structural challenges with regard to improving productivity and competitiveness, including the areas of investment, climate, the labour market, and the public sector. The book not only illustrates the scope of the problem, but also informs readers on the policies implemented to address it, and discusses the progress some of the economies have already made. Special topics include the convergence hypothesis, agriculture and growth, Public-Private Partnership in Infrastructure (PPPI), and the labour market.
Master of the cut and paste art technique, Giles Laroche takes readers on a storytelling journey around the world that celebrates the diversity of homes and the people who are shaped by them. Step into unique homes from around the world and discover the many fascinating ways in which people live and have lived. If you lived in the mountains of southern Spain, your bedroom might be carved out of a mountain. If you lived in a village in South Africa, the outside of your house might tell the story of your family. And if you lived in a floating green house in the Netherlands, you could rotate your house to watch both the sunrise and sunset. With intricate bas-relief collages, Giles Laroche uncovers the reason why each home was constructed the way in which it was, then lets us imagine what it would be like to live in homes so different from our own. Showing the tremendous variety of dwellings worldwide—log cabins, houses on stilts, cave dwellings, boathouses, and yurts—this book addresses why each house is build the way that it is. Reasons—such as blending into the landscape, confusing invaders, being able to travel with one's home, using whatever materials are at hand—are as varied as the homes themselves. List of Houses included: Dogtrot log house, based on dogtrots built in the southern U.S. Chalet, based on chalets built in the Austrian Alps. Pueblo, Taos, New Mexico Connected barn, based on connected barns common in northern New England. Cave dwelling, Guadix, Andalucia, Spain Palafitos (house on stilts), Chiloe Island, Chile Palazzo Dario, Venice, Italy Chateau La Brede, Bordeaux, France Tulou, Hangkeng village, Yongding, China Half-timbered houses, Miltenberg am Main, Germany Greek island village houses, Astipalaia Island, Greece Decorated houses of Ndebele, Pretoria, Transvaal, South Africa Yurt, based on yurts in Mongolia and other parts of central Asia. Airstream trailer, USA Floating house, Middleburg, the Netherlands Tree house, USA
The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.
Enjoy the beautiful curated photographs (in color) of Paris in France The photos captures the quintessential stunning landmarks, scenery and architectural buildings of the country and city from day to night without no words (texts) This full page picture book will make a great home coffee table decor accessory or as a gift for a loved one 8.5" x 11" / large size Glossy softcover
