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Author: Stedman Graham
Publisher: Irwin Professional Publishing
Published: 1995
Total Pages: 0
ISBN-13: 9780786302444
DOWNLOAD EBOOKWhether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
Author: Stedman Graham
Publisher: McGraw Hill Professional
Published: 2001-05-11
Total Pages: 344
ISBN-13: 9780071381130
DOWNLOAD EBOOKSports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
Author: Stuart Porter
Publisher: Elsevier Health Sciences
Published: 2020-11-13
Total Pages: 573
ISBN-13: 0702074888
DOWNLOAD EBOOKDivided into two parts, physiology and sports injury management, this is an innovative clinical- and evidence-based guide, which engages with the latest developments in athletic performance both long and short term. It also considers lower level exercise combined with the pertinent physiological processes. It focuses on the rationale behind diagnostic work up, treatment bias and rehabilitation philosophy, challenging convention within the literature to what really makes sense when applied to sports settings. Drawing upon experts in the field from across the world and various sports settings, it implements critical appraisal throughout with an emphasis on providing practical solutions within sports medicine pedagogy. - Dovetails foundational sports physiology with clinical skills and procedures to effectively manage sports injuries across a variety of settings - Takes an interdisciplinary approach and draws upon both clinical- and evidence-based practice - Contributed by leading international experts including academics, researchers and in-the-field clinicians from a range of sports teams including the Royal Ballet and Chelsea FC - Pedagogical features include learning objectives, clinical tip boxes, summaries, case studies and Editor's commentary to/critique of concepts and techniques across chapters
Author: Glenn M. Wong
Publisher: Jones & Bartlett Publishers
Published: 2013
Total Pages: 609
ISBN-13: 1449602037
DOWNLOAD EBOOK"Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Author: Isabelle Gagnon
Publisher: CRC Press
Published: 2017-11-22
Total Pages: 473
ISBN-13: 1498701639
DOWNLOAD EBOOKSport-related concussions have become an increasingly important topic as evidenced by recent media attention. Due in large part to the complex nature of concussive injuries, there is great discrepancy in the effect these injuries have on individual functioning and the type and nature of services that best facilitate recovery. This book is intended as a complete reference guide dealing with sports-related concussions.
Author: Aaron Smith
Publisher: Allen & Unwin
Published: 1999
Total Pages: 300
ISBN-13: 9781864487510
DOWNLOAD EBOOKThe first text on sport management for the Australian market, incorporating modern management philosophies in the sporting context.
Author: Christopher M. Norris
Publisher: A&C Black
Published: 2013-05-30
Total Pages: 207
ISBN-13: 1408196093
DOWNLOAD EBOOKThis addition to the well-known Complete Guide series is an essential introduction for physiotherapy students or any fitness professional dealing with sports injuries. Written by leading physiotherapist and successful author Chris Norris, this book covers the background into the structure and function of an area, the key signs for recognising symptoms and how to treat injuries with massage, taping and hot/cold techniques. Fully illustrated and packed with photography ranging from exercises to massages to suit specific injuries, it outlines the correct position and technique. The physiology is clearly illustrated and taping methods are clearly explained step-by-step. Perfect for the non-specialist providing essential management for sports injuries, this book also includes sections on simple self massage, healing timeframes, a treatment toolbox and strategies on structuring rehabilitation effectively.
Author: Mike Bundy
Publisher: Elsevier Health Sciences
Published: 2012-08-12
Total Pages: 162
ISBN-13: 0702050636
DOWNLOAD EBOOKAn indispensable guide for sports medicine students and practitioners working in the field! A Guide to Sports and Injury Management is a comprehensive practical guide to sports medicine care - book plus interactive DVD. Approached from the dual perspectives of a sports medicine doctor and a sports physiotherapist, this exciting new product covers the full spectrum of sports medicine from diagnosis of injuries to injury prevention, techniques for stretching and cooling, protocols, rehabilitation and details on illness, drugs and diet. Colour photographs and drawings support the text, and case histories clearly illustrate the process of making a decision and treating an injury. The DVD features a unique interactive diagnostic aid for common injuries, 60 narrated videoclips of examinations and exercise demonstrations and multiple-choice questions for self testing. Written by a sports medicine Doctor and a sports physiotherapist to provide a unique sports specific perspective Covers full spectrum of sports medicine care including nutrition, drugs, injuries, diagnosis, protocols, exercise and prevention llustrated with full colour drawings and photographs Accompanied by a DVD containing an interactive common injuries diagnosis tool, self-assessment multiple choice questions set by the authors, narrated video library of diagnoses, exercises and techniques shown by the authors, and the capability to download illustrations Case histories in a 'mini-tutorial' style to illustrate the process of making a diagnosis.
Author: Al Lieberman
Publisher: FT Press
Published: 2013-07-02
Total Pages: 305
ISBN-13: 0133092305
DOWNLOAD EBOOKEntertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author: Kareem Rae
Publisher: Kareem Rae
Published: 2021-05-07
Total Pages: 85
ISBN-13: 1999139704
DOWNLOAD EBOOKWhat is the “I Want To Become a Professional Soccer Player” Book About? It is NOT just another “soccer” book. It is NOT just another "how-to" For soccer players. Though it will help aspiring soccer players that want to know the secrets within this book to become a professional soccer player. It is NOT a book for soccer players that just want to have fun. Though it will help aspiring soccer players that have the willingness to put in the hard work, time, and effort to start training and thinking like a real professional soccer player. It is NOT just about playing soccer for free. Though it will help aspiring soccer players to turn their dream into a professional career to get paid and make money for what they love to do. This Book is A SHORTCUT This is not a book about “playing soccer for fun”... But, if your child does what it says, they will definitely GO PRO sooner than you can think. Why can I say that? Because this IS a book about how every aspiring soccer player can use the secrets within this book to start training and thinking like a real professional soccer player... No matter what age or level your child is playing at! If your child has ever been frustrated by a lack of confidence, lack of skill, or lack of inspiration… This is the book you’ve been looking for!
