The Examination of Safe Sex Message Appeals, Sex, and Emotional Responses on College Students' Condom Use Attitudes, Intentions, and Self-efficacy

The Examination of Safe Sex Message Appeals, Sex, and Emotional Responses on College Students' Condom Use Attitudes, Intentions, and Self-efficacy

Author: Danyele Renee Shelton

Publisher:

Published: 2013

Total Pages: 155

ISBN-13:

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Inconsistency in the sexual risk prevention literature indicated that there was a need for additional research identifying factors that will increase safe sex behaviors; particularly, condom use, in young adults. The present study attempted to expand the sexual risk prevention literature by examining the impact of different safe sex advertisements and biological sex on the condom use attitudes, condom use intentions, condom use self-efficacy, negative and positive emotional responses of young adults as well as explore the influence of negative and positive emotional responses on the condom use attitudes, condom use intentions, and condom use self-efficacy of young adults. Five hypotheses were examined using a sample of 203 young adults. MANOVA and regression analyses were conducted to examine the study hypotheses. There was partial support for Hypotheses 1 and 3; indicating that female participants reported more positive condom use attitudes than male participants, participants in the negative emotional advertisement and positive emotional advertisement groups reported more positive condom use attitudes than those in the rational advertisement group, and that the negative emotion of guilt was related to condom use attitudes. Hypotheses 2, 4, and 5 were not upheld. Overall, the present study results provide some support for the influence of biological sex, advertisement type, and guilt on the condom use attitudes of young adults. The need to explore different safe sex advertisement formats and more diverse samples of young adults was discussed, including implications and recommendations for future research.


An Examination of the Effects of the Sexual Double Standard on College Students' Condom Use

An Examination of the Effects of the Sexual Double Standard on College Students' Condom Use

Author: Cahryn Anderson

Publisher:

Published: 2012

Total Pages: 14

ISBN-13:

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Men and women have historically been held to different standards regarding sexual behavior, known as the sexual double standard. Women have typically been judged more harshly than men for engaging in similar sexual behavior. Both genders report higher levels of sexual activity and more liberal attitudes since the 1940s. Males historically report engaging in more sexual activity than females. However, current studies indicate both genders are engaging in similar levels of sexual activity, although men continue to report slightly higher levels. It is unclear whether attitudes and judgments related to gender and sexuality have kept pace with reported behavior changes. The documented increase in sexual activity for men and women has coincided with a dramatic increase in sexually transmitted diseases (STDs). Consistent condom use during all forms of sexual activity has been recommended as the most reliable method of pregnancy and STD prevention. However, many individuals report inconsistent condom use. The purpose of the current study is to investigate the potential role the sexual double standard may play in the inconsistent use of condoms in college women. Undergraduate students were asked to read one of three vignettes (male provides condom, female provides condom, no condom was used) in which a casual sexual encounter was described. After reading the vignette, participants completed adjective ratings of the vignette actors, as well as measures of attitudes toward gender and sexuality, sexual history, and demographics. Contrary to expectations, results indicated that females were judged to be more likeable when she provided the condom compared to when no condom was used and more diplomatic when she provided the condom when compared to when no condom was used or when the male provided the condom. Males were equally liked across all condom conditions, and were rated as more diplomatic when providing the condom versus when no condom was used. Unexpectedly, neither judgments of the vignette actors nor attitudes toward gender and sexuality were predictive of personal sexual history. These findings suggest that gender differences in sexual behavior may be quite small, and that standards for sexual behavior are more equal than has been previously documented.


Designing and Conducting Gender, Sex, and Health Research

Designing and Conducting Gender, Sex, and Health Research

Author: John L. Oliffe

Publisher: SAGE

Published: 2011-04-18

Total Pages: 281

ISBN-13: 1452236550

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This book is the first textbook dedicated to critically examining gender and sex in study designs, methods, and analysis in health research. In order to produce ethical, accurate, and effective research findings it is vital to integrate both sex (biological characteristics) and gender (socially constructed factors) into any health study. This book draws attention to some of the methodological complexities in this enterprise and offers ways to thoughtfully address these by drawing on empirical examples across a range of topics and disciplines. Designing and Conducting Gender, Sex, and Health Research is an invaluable resource for students undertaking research in health sciences, medicine, nursing, gender studies, women′s studies, epidemiology, health policy, psychology, and sociology. From John L. Oliffe and Lorraine Greaves: