Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
In the highly acclaimed bestselling A Call to Action, President Jimmy Carter addresses the world’s most serious, pervasive, and ignored violation of basic human rights: the ongoing discrimination and violence against women and girls. President Carter was encouraged to write this book by a wide coalition of leaders of all faiths. His urgent report covers a system of discrimination that extends to every nation. Women are deprived of equal opportunity in wealthier nations and “owned” by men in others, forced to suffer servitude, child marriage, and genital cutting. The most vulnerable and their children are trapped in war and violence. A Call to Action addresses the suffering inflicted upon women by a false interpretation of carefully selected religious texts and a growing tolerance of violence and warfare. Key verses are often omitted or quoted out of context by male religious leaders to exalt the status of men and exclude women. And in nations that accept or even glorify violence, this perceived inequality becomes the basis for abuse. Carter draws upon his own experiences and the testimony of courageous women from all regions and all major religions to demonstrate that women around the world, more than half of all human beings, are being denied equal rights. This is an informed and passionate charge about a devastating effect on economic prosperity and unconscionable human suffering. It affects us all.
Whether it's AIDS in sub-Saharan Africa, or SARS in China, the effects of epidemics are rarely limited to their countries of origin. In today's global village, no society or national economy is spared the devastation these epidemics wreak. For the most part, the management of global health crises has been left in the hands of elected officials and non-governmental organizations such as the United Nations. But, as Pfizer chairman Henry A. McKinnell clearly demonstrates in this learned and controversial book, a problem of such magnitude is simply beyond the scope of politicians and underfunded nonprofits. A Call to Action reframes the health care debate, arguing that the focus should be on the benefits of wellness to society; a more productive society leads to a more robust economy, increasing the quality of life for communities and the companies that serve them. The book also provides a sobering assessment of the threat of global disease epidemics and offers a prescription for what business leaders--who, the author believes, are best equipped to address the problem--can and must do to contain it.
This book focuses on Yellowstone: the park, the larger ecosystem, and even more so, the “idea” of Yellowstone. In presenting a case for a new conservation paradigm for the Greater Yellowstone Ecosystem (GYE), including Yellowstone National Park, the book, at its heart, is about people and nature relationships. This new paradigm will be truly committed to a healthy, sustainable environment, rich in other life forms, and one that affords dignity for all: humans and nonhumans. The new story or paradigm must be about living such a commitment and future for GYE in real time. The book presents a well-developed theory for interdisciplinary problem solving that is grounded in practice.
A guide to some of the most important characters in the Kingdom Hearts series. Includes fold-out poster! From Sora and Xehanort to Donald, Goofy, King Mickey, and a wide variety of other characters, this handbook provides an overview on some of the most iconic characters in this incredible gaming franchise. Plus, it comes with a fold-out poster! It's a must-have for fans of the Kingdom Hearts series.
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
"America needs a new educational vision. Shift Ed provides a clear vision that emphasizes the essential ingredients of a 21st-century education based upon creativity, collaboration, and critical thinking. Houle and Cobb make a great case that nothing less than transformation will be enough." —Dan Pink, Author "As an educator, I highly recommend this book on the transformation of K–12 education. Old ways, repeating the past, and no change are hallmarks of a broken system? Shift Ed outlines the case for building a new system of K–12 education." —Jerry Ice, President and CEO, Graduate School, Washington D.C. "The strength of this book is the strong case the authors make for change. They point out how our nation is falling behind in the quest for global supremacy and outline the changes needed to correct that problem." —Randel Beaver, Superintendent, Archer City ISD, TX A comprehensive guide to transforming American schools Futurist David Houle and educational strategist Jeff Cobb issue a "call to action" to everyone who is concerned about education in America. The book begins with a helpful background on the roots of American education, the current landscape, and the forces that are driving transformation. This background supports the author′s case that reinventing our system is inevitable and we already have the information and capabilities to make the necessary changes. Shift Ed challenges us to ask the right questions, expand our vision, and take action now. The book includes an overview of the educational system and expert opinions on key areas, including: Technology and connectivity Organizational behavior Curriculum Learning and the brain Infrastructure and the physical plant Shift Ed is more than a book for educators. Its message is critical for policy makers, school superintendents, education foundation executives, and parents who want to know the facts and be prepared to take the decisive action our children deserve.
Scientific thinking and understanding are essential for all people navigating the world, not just for scientists and other science, technology, engineering and mathematics (STEM) professionals. Knowledge of science and the practice of scientific thinking are essential components of a fully functioning democracy. Science is also crucial for the future STEM workforce and the pursuit of living wage jobs. Yet, science education is not the national priority it needs to be, and states and local communities are not yet delivering high quality, rigorous learning experiences in equal measure to all students from elementary school through higher education. Call to Action for Science Education: Building Opportunity for the Future articulates a vision for high quality science education, describes the gaps in opportunity that currently exist for many students, and outlines key priorities that need to be addressed in order to advance better, more equitable science education across grades K-16. This report makes recommendations for state and federal policy makers on ways to support equitable, productive pathways for all students to thrive and have opportunities to pursue careers that build on scientific skills and concepts. Call to Action for Science Education challenges the policy-making community at state and federal levels to acknowledge the importance of science, make science education a core national priority, and empower and give local communities the resources they must have to deliver a better, more equitable science education.
#1 Bestseller in Women in Politics & Business Leadership Women's rights advocate and leadership consultant Tabby Biddle has written a practical, courageous and urgent call to action for women of all ages. This book brings to light the dark patches of our culture where women's voices are still silent and aims to make a change agent out of every reader. An alchemizing combination of manifesto, personal narrative, and practical guide, Find Your Voice serves as an experiential read for every woman who is ready to remember her innate feminine wisdom, unearth her purpose, and step fully into her power. With equal parts research and heart, Tabby leads the way to form a sisterhood of all women who are up to the task of bringing the collective feminine power to the forefront of society in order to initiate real change. Whether or not you consider yourself to be a leader or even the least bit political, this book is an essential tool for you to begin to stand in your unique power as a woman and finally be heard. Why it Matters The research is in. Women's voices and women's leadership are in demand. According to the latest studies, when women are in leadership, workplaces and communities are more productive, innovative and successful. When more women are leaders, we change society's view of what leaders look like, how they operate, and how they respond to social, economic and political needs. When more women are leaders, we raise the aspirations of women and girls around the world. With women outnumbering men in earning undergraduate and master's degrees, while at the same time representing less than 20 percent of leadership in business, politics, media, health, education and every other industry, there has never been a better time to bring more women's voices into the social and political dialogue, and be inspired to speak out. Fast paced and well written, Find Your Voice takes you on a powerful journey and spits you out on the other side with a new-found sense of purpose, and an arsenal of tactics to find your voice and 'get out there' with it.
