Absolutely hilarious—this is the captivating account of the Cornflake Crusade—that nineteenth-century evangelical movement of food faddists which brought ready-to-eat breakfast foods into every American home and put Battle Creek, Michigan, on the world map. This s the authentic story of our fantastic and insatiable interest in “scientific eating,” and is the obly book in print that will explain why the American child eats breakfast, while buried behind a fascinating cereal box. Strangely enough, the roots of the Kellogg and Post success stories are to be found in the American Evangelical sects who confused “good” Christianity with vegetarianism and, in particular, with the Seventh Day Adventists. They provided the background for the full-scale revolution that changed the eating habits of the World. Telling his story with great relish, Mr. Carson points out that despite its odd origins the Battle Creek contribution has been considerable; it has given the world new foods, increased knowledge and use of grains and pointed the way to lighter, more varied diets as well as providing maximum convenience—slit, tilt, pour.
A biography of the physician and health guru, examining his views on science and medicine as he evolved religiously. Purveyors of spiritualized medicine have been legion in American religious history, but few have achieved the superstar status of Dr. John Harvey Kellogg and his Battle Creek Sanitarium. In its heyday, the “San” was a combination spa and Mayo Clinic. Founded in 1866 under the auspices of the Seventh-day Adventist Church and presided over by the charismatic Dr. Kellogg, it catered to many well-heeled health seekers including Henry Ford, John D. Rockefeller, and Presidents Taft and Harding. It also supported a hospital, research facilities, a medical school, a nursing school, several health food companies, and a publishing house dedicated to producing materials on health and wellness. Rather than focusing on Kellogg as the eccentric creator of corn flakes or a megalomaniacal quack, Brian C. Wilson takes his role as a physician and a theological innovator seriously and places his religion of “Biologic Living” in an on-going tradition of sacred health and wellness. With the fascinating and unlikely story of the “San” as a backdrop, Wilson traces the development of this theology of physiology from its roots in antebellum health reform and Seventh-day Adventism to its ultimate accommodation of genetics and eugenics in the Progressive Era. “A well-researched biography that seeks to restore the reputation of the doctor satirized in T. C. Boyle’s novel The Road to Wellville and in the film of the same name. Wilson has done much more than provide a sympathetic biography of the man who headed the once-famous Battle Creek Sanitarium. . . . There’s much here to interest both adherents to and skeptics of today’s alternative and holistic medicines, as well as fans of American history, especially the history of religions.” —Kirkus Reviews “While he may look like a certain Kentucky Fried Colonel, Kellogg was an early advocate of a vegan diet and the intriguing figure behind the famous Battle Creek Sanitarium that paved the way for many contemporary ideas of holistic health and wellness. . . . Wilson’s lively and accessible writing introduces readers to spiritualism, millennialism, the temperance and social purity movements, Swedenborgians, and Mormons. . . . [A] thought-provoking portrait of a charismatic, intelligent medical doctor who never stopped absorbing new information and honing his theories, even when he was faced with disfellowship from his church and ostracism by friends and colleagues.” —ForeWord Reviews “Wilson does an admirable job of portraying how the doctor’s beliefs shifted and adapted over time. . . . Readers with a keen interest in religious history, particularly as it relates to health care, will enjoy this biography the most.” —Library Journal
