8 Mandates for Social Media Marketing Success
8 Mandates for Social Media Marketing Success

Author: Kent Huffman

Publisher:

Published: 2012-09-01

Total Pages: 130

ISBN-13: 9780615681641

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8 Mandates for Social Media Marketing Success focuses on the personal behavioral traits that marketers must master in order to get results with social media. Some of the most innovative marketing practitioners, authors, and professors-154 of them from all around the world-have provided their take on the eight mandates in this book. At the end of each chapter are two B2C and two B2B success stories featuring large organizations and small/medium organizations. A number of iconic brands are featured in this book, including Kimberly-Clark, AT&T, Gatorade, Gap, IBM, Frontier Airlines, Dell, AMD, Motorola, General Mills, MGM, Cisco, L.L.Bean, GE, Express, Deloitte, SAP, Adobe, and Wounded Warrior Project. In addition, comments by a number of marketing academics from many of the world's leading universities are included, such as Harvard, Purdue, UCLA, Duke, Syracuse, TCU, Rutgers, Michigan State, Texas A&M, Boston College, NYU, and Texas State.

Guide to CFO Success
Guide to CFO Success

Author: Samuel Dergel

Publisher: John Wiley & Sons

Published: 2014-03-17

Total Pages: 244

ISBN-13: 1118674995

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Proven leadership strategies that will impact your career and your company Having the right CFO is a critical component for every company's success. Guide to CFO Success provides CFOs and those in the making with a strategic blueprint to benefit their companies and their careers. This book reveals how to build a strong, successful career plan with guidance on team building and management of the multiple relationships that CFOs face on a daily basis, plus how to balance one's work and personal life. Offers strategic guidance for leadership growth for CFOs Presents essential information for every CFO who wants to play a tactical role in their organization Includes best practices for building and developing the most effective Finance Team Features practical career advice for future Chief Financial Officers From balancing one's work and personal life to dealing with the CEO, Guide to CFO Success has the answers you need to plan for a strong and successful career.

Competitive Success
Competitive Success

Author: John A. Davis

Publisher: John Wiley & Sons

Published: 2010-02-15

Total Pages: 423

ISBN-13: 0470998229

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Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement

Social Media Marketing
Social Media Marketing

Author: Dave Evans

Publisher: John Wiley & Sons

Published: 2012-02-15

Total Pages: 426

ISBN-13: 1118240545

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Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Social Media Marketing Made Simple
Social Media Marketing Made Simple

Author: Larry Garland

Publisher: Pureland

Published: 2021-02-16

Total Pages: 130

ISBN-13: 3985228000

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Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century.

8 – 1 ULTIMATE SOCIAL MEDIA COLLECTION
8 – 1 ULTIMATE SOCIAL MEDIA COLLECTION

Author: Goncalo Paxe Jorge Miguel

Publisher: Goncalo Paxe Jorge Miguel

Published:

Total Pages: 753

ISBN-13:

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8 in 1 TRAINING GUIDE FOR SOCIAL MEDIA MARKETING 2020 Designed to take you by the hand and walk you through the process of getting the most out of Social Media Marketing in 2020, on behalf of your business. This Exclusive eBook Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know on Social Media Marketing Within this package: ✅ Latest YouTube Business Marketing Made Easy ✅ Latest Email Marketing Made Easy ✅ Latest Facebook Marketing Made Easy ✅ Latest Instagram Marketing Made Easy ✅ Latest Next Level LinkedIn Marketing Made Easy ✅ Latest Quora Marketing Made Easy ✅ Latest Social Media Marketing Made Easy ✅ Latest TikTok Marketing Made Easy I’m very excited to have you here, and I know that this will be very helpful for you. This Exclusive Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know To Dominate Social Media Marketing, In The Easiest Way Possible, Using The Most Effective Tools And In The Shortest Time Ever.

Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies

Author: Michelle Krasniak

Publisher: John Wiley & Sons

Published: 2021-04-06

Total Pages: 791

ISBN-13: 1119696879

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Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

Social Media Strategy
Social Media Strategy

Author: Phillip G. Clampitt

Publisher: SAGE Publications

Published: 2017-07-27

Total Pages: 329

ISBN-13: 1506346235

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Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach & Strategies for Boosting Your Agency or Business with the Power of Facebook, Instagram, YouTube, Google SEO & More
Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach & Strategies for Boosting Your Agency or Business with the Power of Facebook, Instagram, YouTube, Google SEO & More

Author: Sean Buttle

Publisher: Sean Buttle

Published: 2023-01-19

Total Pages: 117

ISBN-13:

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Unlock the Power of Social Media to Skyrocket Your Business Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach & Strategies for Boosting Your Agency or Business with the Power of Facebook, Instagram, YouTube, Google SEO & More is the ultimate resource for anyone looking to harness the power of social media platforms to grow their business. Whether you're new to the digital world or want to optimize your existing campaigns, this guide will equip you with the most effective strategies to skyrocket your brand’s visibility and engagement. Do you want to master the best social media marketing strategies for platforms like Facebook, Instagram, YouTube, and Google SEO? Are you searching for ways to significantly increase your online presence and boost sales? This comprehensive guide reveals everything you need to know about digital advertising and social media marketing to take your business to the next level. Inside this book, you will discover: - Cutting-edge social media marketing techniques that will maximize your brand’s reach and engagement. - A powerful method to boost sales and enhance visibility. - How to expertly leverage Facebook, Instagram, YouTube, and Google SEO for optimal marketing results. - A simple but effective trick to instantly engage your target audience. - Common pitfalls that lead to social media marketing failure — and how to avoid them. This book isn’t just about tactics — it provides a strategic approach to digital marketing that ensures you achieve measurable success across all your campaigns. You will learn how to: - Engage and connect with your audience to create long-lasting relationships. - Develop a comprehensive social media marketing strategy that drives conversions. - Increase in-store and online sales through optimized social media advertising techniques. If you are ready to achieve a higher ROI from your social media efforts, then “Social Media Marketing a Strategic Guide” is the tool you need. Begin implementing proven methods that will elevate your business and solidify your social media presence. If you enjoyed “Crushing It!” by Gary Vaynerchuk, “Building a StoryBrand” by Donald Miller, or “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk, then you will love this book. Start transforming your social media strategy today with the power of “Social Media Marketing a Strategic Guide!”