7 Easy Steps to Connect Your Business to Chinese Customers

7 Easy Steps to Connect Your Business to Chinese Customers

Author: Melody Lu

Publisher: Smart Learning Publishing

Published: 2012-06-12

Total Pages: 34

ISBN-13:

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Key to doing business in China is learning their culture and language, as this will assure business success in the long run. Our goal at Market2China is to help you and your business knows how to associate your business with Chinese consumers. This book will provide you with a thorough understanding of the importance of connecting your business to the international marketplace, especially in China, as doing business in China requires the capability of being able to speak and understand their language. Of course, knowing the importance of learning Chinese and realizing that ambition might sometimes seem an insurmountable challenge. Many people who review Mandarin Chinese learning materials are so daunted by the prospect that they quickly lose hope. Here are 7 easy steps to get past those obstacles, and enabling you to secure an advantage in business by learning to speak with your Chinese counterparts and truly connect with them.


Inside Chinese Business

Inside Chinese Business

Author: Ming-Jer Chen

Publisher: Harvard Business Press

Published: 2001

Total Pages: 264

ISBN-13: 9781591393276

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Chen (management, Chinese University of Hong Kong and Imperial College of Science, Technology, and Medicine--England) offers Western managers advice on navigating the Chinese business world. He explains the cultural and social principles underlying Chinese business organizations and their dynamics, illustrating his analyses with examples drawn from Asian and North American businesses. Communication patterns, networking, negotiation, competition, and the structure of China's transition economy are all discussed. Annotation copyrighted by Book News Inc., Portland, OR


Content Rules

Content Rules

Author: Ann Handley

Publisher: John Wiley & Sons

Published: 2010-11-11

Total Pages: 238

ISBN-13: 0470948728

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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.


How I Survived a Chinese "Reeducation" Camp

How I Survived a Chinese

Author: Gulbahar Haitiwaji

Publisher: Seven Stories Press

Published: 2024-06-18

Total Pages: 0

ISBN-13: 1644213885

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The first memoir about the "reeducation" camps by a Uyghur woman, describing the insidious nature of oppression, the dehumanizing effects of torture and brainwashing, and the human drive to survive—and resist—under even the most horrific circumstances. This new paperback edition features a new introduction by the author. “I have written what I lived. The atrocious reality.” — Gulbahar Haitiwaji to Paris Match For three years Gulbahar Haitiwaji was held in Chinese detention centers and “reeducation” camps, enduring interrogations, torture, hunger, police violence, brainwashing, forced sterilization, freezing cold, rats, and nights under the blinding fluorescent lights of her prison cell. Her only crime? Being a Uyghur. China’s brutal repression of Uyghurs, a Turkish-speaking Muslim ethnic group, has been denounced as genocide and reported widely in media around the world. In 2019, the New York Times published the “Xinjiang Papers,” leaked documents exposing the forced detention of more than one million Uyghurs in Chinese “reeducation” camps. The Chinese government denies that these camps are concentration camps, seeking to legitimize their existence in the name of the “total fight against Islamic terrorism, infiltration and separatism” and calling them “schools.” But none of this is true. Gulbahar only escaped thanks to the relentless efforts of her daughter, with the help of the French diplomatic corps. Others have not been so fortunate. In How I Survived a Chinese “Reeducation” Camp, Gulbahar tells her story, describing the insidious nature of oppression, the dehumanizing effects of torture and brainwashing, and the human drive to survive—and resist—under even the most horrific circumstances. This new paperback edition includes a new introduction by the author.


How Alternative is Alternative?

How Alternative is Alternative?

Author: Matthew M. Mars

Publisher: Emerald Group Publishing

Published: 2022-08-23

Total Pages: 211

ISBN-13: 180071775X

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Asking “How alternative are alternative marketscapes?”, Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth provides entrepreneurs and companies a concise understanding of alternative marketscapes through theoretical arguments and case studies, paving the way for development and success.


How to Make it Big as a Consultant

How to Make it Big as a Consultant

Author: William A. Cohen

Publisher: AMACOM Div American Mgmt Assn

Published: 2001

Total Pages: 372

ISBN-13: 9780814426081

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Over 70,000 copies in print It''s the classic guide to success in the demanding world of consulting.


The Supply-Based Advantage

The Supply-Based Advantage

Author: Stephen C. ROGERS

Publisher: AMACOM Div American Mgmt Assn

Published: 2009-02-26

Total Pages: 370

ISBN-13: 0814401880

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It’s not enough for companies to simply try to find ways to save money through suppliers. If suppliers aren’t fully integrated into their corporate strategy, there’s no way for companies to ensure that they will continue to save money...and that their supply decisions will fit with changing organizational goals. Blending theory, best practices, and relevant examples, The Supply-Based Advantage reveals how to design, build, maintain, and "remodel" an organization’s supply base to support its total business strategy and operations. Readers will learn how they can: • achieve greater profitability by using suppliers to capture value beyond price • develop a supply management strategy that creates real, renewable benefits • maintain flexibility in their supply chain to deal with unique business situations • link supply execution into product marketing and fulfillment purposes Filled with enlightening examples from companies such as Mars, Procter & Gamble, Intel, and Wal-Mart, this book shows how any organization can transform its supply function into a key driver of profit.


Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Author: Kaufmann, Hans-Ruediger

Publisher: IGI Global

Published: 2012-11-30

Total Pages: 675

ISBN-13: 1466625252

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.