6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business

6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business

Author: Marcia Yudkin

Publisher: Plume Books

Published: 1994

Total Pages: 244

ISBN-13: 9780452271920

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Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.


Alpha Teach Yourself Grammar & Style in 24 Hours

Alpha Teach Yourself Grammar & Style in 24 Hours

Author: Dr. Denis Hensley

Publisher: Penguin

Published: 2000-05-09

Total Pages: 447

ISBN-13: 1429526408

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Adults often begin writing and realized that they don't remember all the rules they learned in Mrs. Peacock's 8th grade English class. Most adults in the workplace today have purchased -- on at least one occasion -- a writing guide. Grammar, style, punctuation, sentence structure and irregular verbs are all elements of grammar and style that we often just don't know anymore. And for anyone who has to communicate professionally -- whether a formal business presentation or a general improvement in their everyday conversational ability -- has gone to the bookstore to look for a grammar and style guide.Teach Yourself Grammar and Style in 24 Hours is a straightforward guide to everything from basic nouns and verbs to expressing clear thought in writing. Based on the proven Teach Yourself formula, the authors will construct 24 1-hour lessons on grammar and style that build sequentially. Since grammar and style work together, readers can see how one chapter affects the next as they progress. Best of all -- at $17.99, readers can purchase one all inclusive grammar and style book for more coverage and a better price.


6 Steps to Free Publicity

6 Steps to Free Publicity

Author: Marcia Yudkin

Publisher: Red Wheel/Weiser

Published: 2008-09-22

Total Pages: 288

ISBN-13: 1601630271

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online


6 Steps to Free Publicity, Third Edition

6 Steps to Free Publicity, Third Edition

Author: Marcia Yudkin

Publisher: Red Wheel/Weiser

Published: 2008-10-01

Total Pages: 288

ISBN-13: 1601639066

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!


Doing Work You Love

Doing Work You Love

Author: Cheryl Gilman

Publisher:

Published: 2002-03-20

Total Pages: 232

ISBN-13: 9780760728222

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Here--at last--is the book that gives readers the scoop on how to find that perfect career. Offers practical techniques and no-nonsense suggestions on everything from identifying the "right" job and networking to perfecting a resume and interviewing. -- Distributed by Syndetics Solutions, LLC.


Spin Sucks

Spin Sucks

Author: Gini Dietrich

Publisher: Pearson Education

Published: 2014

Total Pages: 165

ISBN-13: 078974886X

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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.