6 Steps to Free Publicity

6 Steps to Free Publicity

Author: Marcia Yudkin

Publisher: Red Wheel/Weiser

Published: 2008-09-22

Total Pages: 288

ISBN-13: 1601630271

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online


6 Steps to Free Publicity, Third Edition

6 Steps to Free Publicity, Third Edition

Author: Marcia Yudkin

Publisher: Red Wheel/Weiser

Published: 2008-10-01

Total Pages: 288

ISBN-13: 1601639066

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!


6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business

6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business

Author: Marcia Yudkin

Publisher: Plume Books

Published: 1994

Total Pages: 244

ISBN-13: 9780452271920

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Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.


Publicity

Publicity

Author: David Carriere

Publisher: Glitterati

Published: 2008

Total Pages: 0

ISBN-13: 9780979338472

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Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain a publicist yet wonder what they actually do, this book is informative for one and for all.


The Entrepreneur's Information Sourcebook

The Entrepreneur's Information Sourcebook

Author: Susan C. Awe

Publisher: Bloomsbury Publishing USA

Published: 2012-01-16

Total Pages: 305

ISBN-13: 1598847872

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For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.


The Marketing Toolkit for Growing Businesses

The Marketing Toolkit for Growing Businesses

Author: Jay B. Lipe

Publisher: Chammerson Press LLC

Published: 2002

Total Pages: 262

ISBN-13: 9780972034500

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This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.