A guide to social media success for business, this book provides tips about how to establish a powerful presence on social media, attact and engage loyal customers, and increase web traffic and sales.
»» Updated SPRING 2019! Always The Newest Social Media Strategy ««Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don't even know where to begin? This book will help.The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. And that's what you'll learn in 500 Social Media Marketing Tips.500 Social Media Marketing Tips is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and more!»» DOWNLOAD:: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business ««The goal of this book is simple: I will show you how to build and grow a successful social media marketing strategy for your business. Unlike other books on the subject, 500 Social Media Marketing Tips is uncluttered and concise to ensure that you'll take away something valuable every single time you read, whether it's for five minutes at breakfast, half an hour on your commute, or all day at the weekend!You will learn:* Why Every Business Needs A Social Media Marketing Strategy* The Key Foundations For Every Successful Social Media Marketing Plan* The Most Effective Content to Share on Social Media (And How to Make It)* Hundreds of Tips to Grow Your Audience and Succeed on All The Biggest Social Networks: Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, and LinkedIn.* How to Use Blogging to Underpin and Drive your Social Media Marketing Efforts* Plus: Access to Over 250 Social Media Marketing Video Tutorials and FREE Monthly Book Updates Forever (Kindle version only)»» Ready to Kick Start Your Social Media Marketing? ««Join over 80,000 people are already using 500 Social Media Marketing Tips to make the most of everything social media has to offer your business. Download now to stop worrying and, in no time, start seeing the benefits that a strong social media strategy can deliver.Scroll to the top of the page and select the "buy now" button.
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
This much anticipated second edition of The Principles and Processes of Interactive Design is aimed at new designers and creatives from across the design and media disciplines who want to learn the fundamentals of designing for user experience and user interface (UX/UI) projects. The blurring of boundaries between disciplines is leading to a new breed of hybrid designers and creative practitioners who are fusing different discipline perspectives, principles and processes to support their new practices. It is these shared principles and processes that this book explores, including: the fundamentals of design research and UX development classic visual design topics such as colour, image, layout and typography essential media-specific topics such as working with data, interactivity, motion and sound important guidance on how to present your work With over 150 inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is a must-have guide for budding designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field. Each chapter concludes with a workshop tutorial to help you put what you've learnt into practice.
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
“Truly the ultimate guide for a coach! This book is a must-read for all coaches – whether they are starting out or are well-entrenched. With all my years in coaching, I still discovered new insights!” Michael Beale, NLP Coach and Trainer. Coaching can be transformational or simply transactional. If you truly want to transform lives, then this book is a must-read. Coaching is far more than a job – it is a mission. Transformational coaches focus on their self-development as much as they do on the development of their clients. All coaches need to be aware of the different coaching frameworks, paradigms, and tools used by master-coaches world over. In five straightforward sections, this book guides you through the steps you need to achieve optimal success as a coach: • Section I: The ABCs of Coaching • Section II: Coaching Frameworks, Models and Tools • Section III: Case Studies • Section IV: The Business of Coaching • Section V: Resources It is an extensively researched overview of the latest developments in neuroscience, emotional intelligence and positive psychology, among many coaching frameworks. If you are new to coaching, you will find out how to start your coaching business. If you are a seasoned professional, you will learn how to strengthen your practice. This book also offers coaching insights in the post-pandemic era.
A guide to social media success for business, this book provides tips about how to establish a presence on social media, attract customers, and increase web traffic and sales.
Today, successful business professionals require both business and technology skills. In the marketing industry, professionals with computer science skills can pursue many career opportunities, from planning a company's digital marketing strategy to managing their e-commerce platform to drive online sales. This insightful book examines careers that combine interests in computer science and marketing, highlighting different jobs, educational requirements, and job search tips. By reading profiles of real jobs in the marketing industry, readers can be inspired by the success stories of people who blend a passion for computer science with a career in marketing.
Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists. The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.
This book explores how digital technologies are transforming cultural heritage preservation, documentation, and archiving. It delves into the technical aspects of digitalization techniques, digital preservation strategies, and the use of advanced technologies like virtual reality and augmented reality in the context of cultural heritage. Digital Cultural Heritage: Challenges, Solutions and Future Directions covers the digital documentation and archiving of cultural artifacts, which involves the use of imaging techniques, data storage, and metadata management. This aspect would resonate with engineers specializing in imaging technology, data management, and information systems. The chapters showcase the breadth of innovative ideas in delivering, communicating, interpreting, and transforming cultural heritage content and experience through multi-modal, multimedia interfaces. Aiming to offer a balanced overview of digital heritage and culture issues and technologies, the book pulls together expert views and updates on these four broad areas, namely, (a) Smart Cities and Digital Heritage, (b) Heritage and Education, (c) Culture and Society, and (d) Digital Documentation and Preservation. The book will resonate with engineers specializing in imaging technology, data management, and information systems and those exploring the intersection of digital technology and museums, such as interactive exhibits, digital displays, and virtual museum experiences. It will also be of interest to researchers, curators, and educators as well as the culture-minded public seeking to understand how the burgeoning field of digital heritage and culture may impact our social, cultural, and recreational activities.
