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Author: Laura Lowell
Publisher: Happy About
Published: 2007-09
Total Pages: 111
ISBN-13: 0979942802
DOWNLOAD EBOOKA compilation of ideas, theories, and practical approaches to marketing challenges, this text summarizes the actions marketers know they should do but but don't always have the time or patience for.
Author: Phil Burton
Publisher: Happy About
Published: 2012
Total Pages: 131
ISBN-13: 1607730812
DOWNLOAD EBOOKAnnotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
Author: Laura Lowell
Publisher: Happy About
Published: 2012-07
Total Pages: 109
ISBN-13: 0979942810
DOWNLOAD EBOOKThe '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?
Author: Michael Procopio
Publisher: Happy About
Published: 2012
Total Pages: 153
ISBN-13: 1607731134
DOWNLOAD EBOOKSocial media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
Author: Meridith Elliott Powell
Publisher: Happy About
Published: 2010
Total Pages: 129
ISBN-13: 1607730820
DOWNLOAD EBOOKPowell draws on her 20-plus years in sales to present a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales, and turn customers into champions for your business.
Author: Mari Anne Vanella
Publisher: Happy About
Published: 2012-11
Total Pages: 110
ISBN-13: 1607730995
DOWNLOAD EBOOKVanella's easy-to-read guide gives concise, easy-to-implement methods to get results with cold calls.
Author: Shelly Alcorn, CAE
Publisher: Happy About
Published: 2015-03-02
Total Pages: 129
ISBN-13: 1607731193
DOWNLOAD EBOOKPlay predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us we don’t even notice it for what it is.
Two examples of large scale gaming structures include our educational and political systems. Going deeper into understanding how gaming structures work, and intentionally applying those mechanics can give us an advantage when designing experiences meant to engage our members in the work of our associations.
Although games have been with us since we first learned to scratch marks on small rocks, what is new is the impact the internet and technology is having on games and players alike. What was simple activity in the past, is rapidly turning into a large scale social phenomenon. At some point the term "gamer" will lose it relevancy and we will recognize gamers for what they are - an increasingly sophisticated class of experience consumers.
Games are the first mass media of the 21st century and gaming literacy is an essential skill all executives, staff and volunteers need to develop in order to attract, appeal to and invite a new generation of players to play the association game.
In this book, we take a simple, practical approach to helping you and your volunteers take these ideas one step farther. By using these 42 rules, you will be able to use simple gaming mechanics to increase member engagement, improve educational outcomes and build community in your industry or profession.
Author: Leon Shirman
Publisher: Happy About
Published: 2012-11
Total Pages: 114
ISBN-13: 1607731126
DOWNLOAD EBOOKIn "42 Rules of Sensible Investing (2nd Edition)", Leon Shirman shares his practical insights on personal investment strategies and philosophies, and on picking winning stocks. These views are heavily influenced by successful long-term approaches used by modern investing legends, such as Benjamin Graham, Warren Buffett and Peter Lynch. The book provides a checklist of concise, practical, and sensible rules that are indispensable in assessing investment ideas. You will read about investing principles that can be used to evaluate your portfolio and immediately implement changes if necessary. Some rules are common sense advice. Some you may have already heard about. And some could definitely cause controversy: Why index funds perform better than most other actively managed funds How diversification can sometimes be a bad idea Why long term, investing in stocks is less risky than in bonds or bills Why it makes sense to stay invested at all times How simple process of stock picking is better than a complex one
Author: Mitchell Levy
Publisher: Happy About
Published: 2012-12
Total Pages: 144
ISBN-13: 1607731029
DOWNLOAD EBOOKForty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.
Author: David Meerman Scott
Publisher: John Wiley & Sons
Published: 2009
Total Pages: 290
ISBN-13: 0470379286
DOWNLOAD EBOOKScott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
