3G Marketing
3G Marketing

Author: Tomi T. Ahonen

Publisher: John Wiley & Sons

Published: 2005-07-08

Total Pages: 358

ISBN-13: 0470011173

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Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.

Marketing Management in Asia
Marketing Management in Asia

Author: Stanley J. Paliwoda

Publisher: Routledge

Published: 2012

Total Pages: 204

ISBN-13: 0415523176

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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Contemporary Research in E-marketing
Contemporary Research in E-marketing

Author: Sandeep Krishnamurthy

Publisher: IGI Global

Published: 2005-01-01

Total Pages: 366

ISBN-13: 9781591403739

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Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.

Worldwide Casebook In Marketing Management
Worldwide Casebook In Marketing Management

Author: Luiz Moutinho

Publisher: World Scientific

Published: 2016-02-29

Total Pages: 925

ISBN-13: 9814689629

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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Marketing Excellence
Marketing Excellence

Author: Hugh Burkitt

Publisher: John Wiley & Sons

Published: 2007-01-30

Total Pages: 388

ISBN-13: 047006093X

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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.

European Perspectives in Marketing
European Perspectives in Marketing

Author: Erdener Kaynak

Publisher: Routledge

Published: 2004

Total Pages: 184

ISBN-13: 078902568X

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This resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade Area (EFTA) country and one Associate EU member country. An international panel of distinguished contributors addresses outsourcing, the impact of cultural differences upon the effectiveness of advertising repetition, the role of information and communication technology in the internationalization efforts of small Norwegian high-tech firms, the symbolic use of mobile telephones among Turkish consumers, the international antitrust strategies of US-based beverage producers, and a great deal more.

LISS 2012
LISS 2012

Author: Zhenji Zhang

Publisher: Springer Science & Business Media

Published: 2013-03-19

Total Pages: 1416

ISBN-13: 3642320546

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Information and communication technology has helped to provide a more effective network infrastructure and development platform for logistics and service operations. In order to meet the needs of consumers, and particularly to promote low-carbon development processes, new types of services will also emerge. LISS 2012 is a prime international forum for both researchers and industry practitioners to exchange the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. Experts and researchers from related fields will discuss current issues and future development opportunities, discuss and analyze developing trends and exchange the latest research and academic thought. The theme of the conference is Logistics and Service Science based on the Internet of Things.

Mobile Marketing
Mobile Marketing

Author: Alex Michael

Publisher: Routledge

Published: 2006-08-11

Total Pages: 249

ISBN-13: 1136377840

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In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

Swarm, Evolutionary, and Memetic Computing
Swarm, Evolutionary, and Memetic Computing

Author: Bijaya Ketan Panigrahi

Publisher: Springer Science & Business Media

Published: 2011-12-07

Total Pages: 775

ISBN-13: 3642271715

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Annotation This volume constitutes the refereed proceedings of the Second International Conference on Swarm, Evolutionary, and Memetic Computing, SEMCCO 2011, held in Visakhapatnam, India, in December 2011. The 124 revised full papers presented in both volumes were carefully reviewed and selected from 422 submissions.

Encyclopedia of Mobile Computing and Commerce
Encyclopedia of Mobile Computing and Commerce

Author: Taniar, David

Publisher: IGI Global

Published: 2007-04-30

Total Pages: 1176

ISBN-13: 1599040034

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The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.